Janny Hoekstra

University of Groningen — Netherlands

Business, Management and Accounting · Social Sciences

16h-index2.2kcitations72works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(15), Digital Marketing and Social Media(13), Consumer Behavior in Brand Consumption and Identification(10), Marketing and Advertising Strategies(10), Technology Adoption and User Behaviour(9)

Publications72 total

Thriving through turbulence
European Management Journal·2022· 17 citedOpen Access
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires
Journal of Interactive Marketing·2022· 22 citedOpen Access
Marketing in the era of COVID-19
Italian Journal of Marketing·2020· 120 citedOpen Access
Marketing 2.020
Holland management review·2020
Marketing in tijden van corona
University of Groningen research database (University of Groningen / Centre for Information Technology)·2020
You don’t fool me! Consumer perceptions of digital native advertising and banner advertising
Journal of Media Business Studies·2019· 41 citedOpen Access
Digital Native Advertising: Practitioner Perspectives and a Research Agenda
Journal of Interactive Advertising·2017· 75 citedOpen Access
PROVIDING INFORMATION AND ENABLING TRANSACTIONS: WHICH WEBSITE FUNCTION IS MORE IMPORTANT FOR SUCCESS?
University of Groningen research database (University of Groningen / Centre for Information Technology)·2015· 14 citedOpen Access
Customization of online advertising: The role of intrusiveness
Marketing Letters·2013· 264 citedOpen Access
How Experience Changes the Importance of Website Criteria: The Moderating Influence of Online and Website-Specific Experience
SSRN Electronic Journal·2013· 1 citedOpen Access
Direct‐to‐Consumer Advertising
The International Encyclopedia of Communication·2012· 2 cited
Waardering van en voor marketinginspanningen
Maandblad Voor Accountancy en Bedrijfseconomie·2010Open Access
Direct‐to‐Consumer Advertising
The International Encyclopedia of Communication·2008
Kiezen tussen online en offline shoppen, en de rol van online koopervaring
University of Groningen research database (University of Groningen / Centre for Information Technology)·2007
NIMA Marketing Lexicon, vierde druk
2004
De invloed van online adverteren op offline aankopen
University of Groningen research database (University of Groningen / Centre for Information Technology)·2004
Why do consumers like websites?
Journal of Targeting Measurement and Analysis for Marketing·2003· 54 citedOpen Access
The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands
Decision Support Systems·2003· 128 cited
Dobberen en denken: alles stroomt bij veranderen
2003
Ontwikkeling in het marktonderzoek. Jaarboek 2003 MarktOnderzoekAssociatie
Data Archiving and Networked Services (DANS)·2003
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Frequent Co-authors

Peter C. Verhoef(13), Philip Hans Franses(6), Peter S. H. Leeflang(5), K.R.E. Huizingh(4), Tammo H.A. Bijmolt(4), Bianca Harms(3), Marco Vriens(3), H.R. van der Scheer(3), Kristof De Wulf(2), Harry Commandeur(2), Karel Jan Alsem(2), Thijs Broekhuizen(2), Jenny van Doorn(1), Penny Spring(1), Dick R. Wittink(1), Gaby Odekerken‐Schröder(1), Hans Kasper(1), Mirella Kleijnen(1), Jan Roelf Bult(1), Marcel van Aalst(1)