Mirella Kleijnen

Vrije Universiteit Amsterdam — Netherlands

Decision Sciences · Social Sciences

16h-index3.4kcitations54works3.32yr avg
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Research Topics

Technology Adoption and User Behaviour(18), Digital Marketing and Social Media(17), Customer Service Quality and Loyalty(11), Consumer Behavior in Brand Consumption and Identification(7), Consumer Retail Behavior Studies(7)

Publications54 total

Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games?
International Journal of Research in Marketing·2025· 2 citedOpen Access
A laypeople’s typology of cosmetic surgeries using cluster analysis
Scientific Reports·2025· 1 citedOpen Access
Consumer decision‐making in cosmetic surgery: An interdisciplinary review identifying key challenges and implications for marketing theory
Psychology and Marketing·2024· 7 citedOpen Access
Weighing heavy: Heavy serving dishes increase food serving
PLoS ONE·2023Open Access
From trash to cash: the effect of product construal and benefit appeals on consumer evaluations of rescued meals
International Journal of Contemporary Hospitality Management·2023· 14 citedOpen Access
Hiding in plain sight: How imperfect ingredient transformation impact consumer preference for rescue-based food
Food Quality and Preference·2022· 13 citedOpen Access
Take it or leave it: How an opt-out strategy for doggy bags affects consumer food waste behavior and restaurant evaluations
Journal of Cleaner Production·2021· 31 citedOpen Access
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food
Journal of Marketing Research·2021· 43 citedOpen Access
The digital marketing capabilities gap
Industrial Marketing Management·2020· 292 citedOpen Access
Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Journal of the Academy of Marketing Science·2020· 3 citedOpen Access
Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Journal of the Academy of Marketing Science·2019· 100 citedOpen Access
Understanding Drivers of Resistance Toward Implementation of Web-Based Self-Management Tools in Routine Cancer Care Among Oncology Nurses: Cross-Sectional Survey Study
Journal of Medical Internet Research·2019· 11 citedOpen Access
Nudging in Food Waste Management: Where Sustainability Meets Cost-Effectiveness
2019· 26 citedOpen Access
When Similarity Beats Expertise—Differential Effects of Patient and Expert Ratings on Physician Choice: Field and Experimental Study
Journal of Medical Internet Research·2019· 6 citedOpen Access
Understanding Drivers of Resistance Toward Implementation of Web-Based Self-Management Tools in Routine Cancer Care Among Oncology Nurses: Cross-Sectional Survey Study (Preprint)
2019Open Access
Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
Journal of the Academy of Marketing Science·2018· 88 citedOpen Access
Identifying Non‐Adopter Consumer Segments: An Empirical Study on Earthquake Insurance Adoption in Turkey
Journal of Consumer Affairs·2018· 9 citedOpen Access
The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda
International Journal of Management Reviews·2017· 353 citedOpen Access
Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
Journal of Interactive Marketing·2016· 344 cited
Heavy Choices: Exertion and Food Choice Healthiness in Field Settings
ACR North American Advances·2016· 1 cited
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Frequent Co-authors

Martin Wetzels(10), M.L. Teerling(7), Ko de Ruyter(6), Anne‐Madeleine Kranzbühler(6), Anna de Visser-Amundson(6), Peeter W.J. Verlegh(5), Henny de Vos(5), Timber Haaker(5), Annouk Lievens(4), Astrid Dickinger(3), R.T. Frambach(3), Kobe Millet(3), J.C. de Ruyter(3), Aner Tal(3), Amir Grinstein(3), Robert E. Morgan(2), Alfred Zerres(2), John Peloza(2), Aylin Aydinli(2), Matthijs de Wit(2)