Business, Management and Accounting · Social Sciences
3h-index244citations4works0.02yr avg
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Research Topics
Consumer Market Behavior and Pricing(3), Consumer Retail Behavior Studies(2), Supply Chain and Inventory Management(1), Transportation and Mobility Innovations(1), Customer churn and segmentation(1)
Publications4 total
De kracht van het schap: Nieuwe academische inzichten over de invloed van het supermarktschap
University of Groningen research database (University of Groningen / Centre for Information Technology)·2010
Journal of Consumer Psychology·2002· 21 citedOpen Access
Journal of Consumer Psychology·2002· 206 citedOpen Access
European Journal of Marketing·2000· 17 cited
Frequent Co-authors
Peter C. Verhoef(3), Gerrit Antonides(2), Janny Hoekstra(1), Laurens Sloot(1), Frederik Beuk(1)