Jaap E. Wieringa

University of Groningen — Netherlands

Business, Management and Accounting · Social Sciences

25h-index2.6kcitations102works5.52yr avg
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Research Topics

Consumer Market Behavior and Pricing(35), Innovation Diffusion and Forecasting(16), Pharmaceutical industry and healthcare(12), Big Data and Business Intelligence(11), Digital Marketing and Social Media(9)

Publications102 total

Marketing at the University of Groningen: a Short Historical Overview and Future Perspectives
Customer Needs and Solutions·2026Open Access
Advertising sequence response dynamics and the impact of retail environments
Journal of Retailing·2025Open Access
Data science and privacy concerns in digital transformation
Edward Elgar Publishing eBooks·2024
Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications
International Journal of Research in Marketing·2024· 14 citedOpen Access
Unstructured data research in business: Toward a structured approach
Journal of Business Research·2024· 19 citedOpen Access
From First Impressions to Lasting Influence: Advertising Sequence Response Dynamics in Retail Environments
SSRN Electronic Journal·2024Open Access
The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets
Energy Policy·2023· 2 citedOpen Access
Timing customer reactivation initiatives
International Journal of Research in Marketing·2023· 1 citedOpen Access
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices
Journal of Interactive Marketing·2023· 21 citedOpen Access
The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration
International Journal of Information Management·2022· 108 citedOpen Access
Privacy Calculus Index
PsycTESTS Dataset·2022
Creating Value with Data Analytics in Marketing:Mastering Data Science
University of Groningen research database (University of Groningen / Centre for Information Technology)·2022
Customer privacy and data security
2021
Data assets
2021
Data analytics
2021
Building successful data analytics capabilities
2021
Value objectives and metrics
2021
Data modeling
2021
Creating value with data science
2021
Creating Value with Data Analytics in Marketing
2021· 7 cited
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Frequent Co-authors

Peter S. H. Leeflang(19), Tammo H.A. Bijmolt(9), Koen Pauwels(8), Peter C. Verhoef(7), Ernst C. Osinga(4), Csilla Horváth(4), Felix Eggers(3), Peter G. M. Mol(3), Flora M. Haaijer‐Ruskamp(3), Katrin Christiane Reber(3), Arvind Rangaswamy(2), Nicole Moch(2), Claudio Felten(2), Gerrit van Bruggen(2), Jochen Wirtz(2), Katrin Talke(2), Jenny van Doorn(2), Maarten J. Gijsenberg(2), Shuba Srinivasan(2), Dick R. Wittink(2)