Jacob Lund Orquin

Reykjavík University — IS

Neuroscience · Life Sciences

23h-index3.2kcitations84works0.62yr avg
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Research Topics

Neural and Behavioral Psychology Studies(12), Decision-Making and Behavioral Economics(12), Gaze Tracking and Assistive Technology(12), Color perception and design(12), Consumer Behavior in Brand Consumption and Identification(11)

Publications84 total

Rebiasing Heuristics and Biases: A Novel Framework for Risk Perception and Decision-Making
2025Open Access
Search in service of choice: An agenda for comparing, extending, and integrating consumer search models
International Journal of Research in Marketing·2025Open Access
The relevance of relevance: A conceptual framework for identifying willful ignorance
Current Opinion in Psychology·2025
Willful inattention: Integrating visual attention mechanisms and willful ignorance
Current Opinion in Psychology·2025Open Access
Search in Service of Choice: An Agenda for Integrating Consumer Search Models
2025Open Access
ReBias
Open Science Framework·2025Open Access
ReBias
Open Science Framework·2025Open Access
ReBias
Open Science Framework·2025Open Access
A method for measuring consumer confusion due to lookalike labels
International Journal of Research in Marketing·2024· 4 citedOpen Access
Choosing not to see: Visual inattention as a method of information avoidance
Journal of Experimental Social Psychology·2024· 4 citedOpen Access
A model of goal-based inattention in consumer choice
2024Open Access
Search in Service of Choice
2024Open Access
Search in Service of Choice: An Agenda for Integrating Consumer Search Models
2024Open Access
eyeScrollR: A software method for reproducible mapping of eye-tracking data from scrollable web pages
Behavior Research Methods·2024· 2 citedOpen Access
Choosing Not to See: Visual Inattention as a Method of Information Avoidance
SSRN Electronic Journal·2024Open Access
Consumer search patterns in online retailing
SSRN Electronic Journal·2024Open Access
Retraction Note: Eye tracking: empirical foundations for a minimal reporting guideline
Behavior Research Methods·2023· 2 citedOpen Access
Sensitivity to the duration of negative experiences in retrospective evaluations and decisions.
Decision·2023
eyeScrollR: A software method for reproducible mapping of eye tracking data from scrollable web pages
2023· 2 citedOpen Access
Seen but not considered? Awareness and consideration in choice analysis
Journal of Choice Modelling·2022· 10 citedOpen Access
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Frequent Co-authors

Joachim Scholderer(7), Simone Mueller Loose(6), Sonja Perkovic(5), Carl Johan Lagerkvist(5), Kenneth Holmqvist(4), Susann Fiedler(4), Frank Renkewitz(4), Michael Schulte‐Mecklenbeck(4), Martin Bagger(4), Klaus G. Grunert(4), Hrvoje Stojić(4), Anne O. Peschel(3), Erik Stoltenberg Lahm(3), Peter Dayan(3), Raymond J. Dolan(3), Maarten Speekenbrink(3), Martin Schoemann(3), Dan J. Graham(2), Vivianne Visschers(2), Jacob Dalgaard Christensen(2)