Anne O. Peschel

Aarhus University — Denmark

Business, Management and Accounting · Social Sciences

17h-index1.4kcitations59works3.62yr avg
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Research Topics

Consumer Market Behavior and Pricing(13), Environmental Sustainability in Business(10), Organic Food and Agriculture(8), Economic and Environmental Valuation(7), Agriculture Sustainability and Environmental Impact(7)

Publications59 total

The impact of labelling “true price” on effectiveness and consumer acceptance
Ecological Economics·2026Open Access
True pricing – guiding consumers within a new pricing paradigm
Marketing Letters·2025· 1 citedOpen Access
The power of diversity in online communities
Marketing Letters·2025Open Access
Stakeholder skepticism and pragmatic approaches for True Price Labeling
Frontiers in Sustainable Food Systems·2025· 2 citedOpen Access
From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness
Journal of Business Research·2025· 6 citedOpen Access
The role of ethical orientation in animal welfare choice behaviour: A segmentation study
Food Quality and Preference·2024· 6 citedOpen Access
Visual fidelity in the metaverse matters for memory performance
Technological Forecasting and Social Change·2024· 5 citedOpen Access
Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores
The International Review of Retail Distribution and Consumer Research·2024· 16 citedOpen Access
True Pricing – how much information increases transparency?
2024
Determining Online Community Engagement Based on Diversity Communication
2024
Consumer understanding of upcycled foods – Exploring consumer-created associations and concept explanations across five countries
Food Quality and Preference·2023· 33 citedOpen Access
The impact of Metaverse fidelity on consumer responses in virtual retail stores
2023
Defining upcycled food: The dual role of upcycling in reducing food loss and waste
Trends in Food Science & Technology·2023· 119 citedOpen Access
Understanding consumers’ ethical orientation in consumption choices – An application to meat products
2023
Flexitarians’ and meat eaters’ heterogeneous preferences for beef: Gourmets and value seekers
Food Quality and Preference·2022· 19 citedOpen Access
VR Retail Lab: An immersive virtual reality (VR) supermarket as a flexible research infrastructure
2022· 3 cited
Shopping in Reality or Virtuality? A Validation Study of Consumers’ Price Memory in a Virtual vs. Physical Supermarket
Foods·2022· 19 citedOpen Access
Communicating upcycled foods: Frugality framing supports acceptance of sustainable product innovations
Food Quality and Preference·2022· 83 citedOpen Access
Influencing reference price utilisation through the learning environment
Journal of Marketing Management·2022· 4 cited
Internal reference price response across store formats
Journal of Retailing·2021· 8 citedOpen Access
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Frequent Co-authors

Carola Grebitus(15), Jessica Aschemann‐Witzel(9), Joachim Scholderer(7), Stephan Zielke(6), Simone Mueller Loose(5), Darius‐Aurel Frank(5), Renée Shaw Hughner(5), Jacob Lund Orquin(4), Bodo Steiner(4), Lina Jacobsen(4), Daniele Asioli(3), Marija Banović(3), Maria Angela Perito(3), Sascha Steinmann(3), Michele M. Veeman(3), John Thøgersen(3), Wuyang Hu(2), Ossama Elshiewy(2), Klaus G. Grunert(2), Paula Varela(1)