Darius‐Aurel Frank

Aarhus University — Denmark

Decision Sciences · Social Sciences

12h-index585citations39works4.82yr avg
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Research Topics

Technology Adoption and User Behaviour(7), Psychology of Moral and Emotional Judgment(6), Impact of AI and Big Data on Business and Society(5), Digital Marketing and Social Media(4), Virtual Reality Applications and Impacts(4)

Publications39 total

International Food Marketing Research Symposium (IFMRS), 2025
Zenodo (CERN European Organization for Nuclear Research)·2026Open Access
International Food Marketing Research Symposium (IFMRS), 2025
Zenodo (CERN European Organization for Nuclear Research)·2026Open Access
Consumer Acceptance of High‐Autonomy AI Assistants Is Driven by Perceived Benefits in Online Shopping Settings Characterized by Scarcity
Psychology and Marketing·2025· 1 citedOpen Access
The healthy aging and service firms: the promise of smart technologies
Journal of service management·2025· 11 citedOpen Access
From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness
Journal of Business Research·2025· 6 citedOpen Access
Navigating uncertainty: Exploring consumer acceptance of artificial intelligence under self-threats and high-stakes decisions
Technology in Society·2024· 10 citedOpen Access
A Systematic Literature Review Linking Consumer Adoption of Cryptocurrencies to Gender, Personality Traits, and Overconfidence
2024· 1 cited
Fit for AI? How a Company's AI fit Determines its Innovativeness and Relative Attractiveness on the Consumer Market
2024
How the Presence of Employee Avatars Affects Metaverse Shopping Behavior
Journal of Advertising Research·2024· 12 citedOpen Access
The field of possibilities: Early crops in north-western Arabia
SPIRE - Sciences Po Institutional REpository·2024
Visual fidelity in the metaverse matters for memory performance
Technological Forecasting and Social Change·2024· 5 citedOpen Access
Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores
The International Review of Retail Distribution and Consumer Research·2024· 16 citedOpen Access
Service Personalization Refined, Through Human and Artificial Intelligence Combined
2024
Autonomy, Power and the Special Case of Scarcity: Consumer Adoption of Highly Autonomous Artificial Intelligence
British Journal of Management·2023· 25 citedOpen Access
Crypto cravings: Gender differences in crypto investment intentions and the mediating roles of financial overconfidence and personality
Psychology and Marketing·2023· 38 citedOpen Access
The impact of Metaverse fidelity on consumer responses in virtual retail stores
2023
In companies we trust: consumer adoption of artificial intelligence services and the role of trust in companies and AI autonomy
Information Technology and People·2023· 55 citedOpen Access
Being seen… by human or machine? Acknowledgment effects on customer responses differ between human and robotic service workers
Technological Forecasting and Social Change·2023· 49 citedOpen Access
The paradox of technology: Negativity bias in consumer adoption of innovative technologies
Psychology and Marketing·2022· 67 citedOpen Access
Motivating consumers for health and fitness: The role of app features
Journal of Consumer Behaviour·2022· 26 citedOpen Access
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Frequent Co-authors

Tobias Otterbring(13), Polymeros Chrysochou(9), Panagiotis Mitkidis(9), Anne O. Peschel(6), Dan Ariely(5), Lina Jacobsen(5), Klaus G. Grunert(5), Sascha Steinmann(5), Bence Bagó(3), Márton Kovács(3), John Protzko(3), Tamás Nagy(3), Zoltán Kekecs(3), Matúš Adamkovič(3), Sara Álvarez Solas(3), Alexiοs Arvanitis(3), Ernest Baskin(3), Carlota Batres(3), Fatih Bayrak(3), Benjamin Becker(3)