Iscte – Instituto Universitário de Lisboa — Portugal
Business, Management and Accounting · Social Sciences
2h-index56citations2works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(2), Digital Marketing and Social Media(2), Consumer Retail Behavior Studies(1), Media, Gender, and Advertising(1)
Publications2 total
Journal of Promotion Management·2019· 54 cited
Global Fashion Management Conference·2018· 2 citedOpen Access