João Guerreiro

Iscte – Instituto Universitário de LisboaPortugal

Social Sciences · Social Sciences

24h-index3.2kcitations88works2.32yr avg

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Research Topics

Digital Marketing and Social Media(38), Consumer Behavior in Brand Consumption and Identification(20), Technology Adoption and User Behaviour(10), Virtual Reality Applications and Impacts(9), Consumer Retail Behavior Studies(9)

Publications88 total

Psychology and Marketing·2025· 3 citedOpen Access
Journal of Brand Management·2025· 5 cited
Electronic Markets·2024· 4 citedOpen Access
Global Fashion Management Conference·2024Open Access
Current Issues in Tourism·2024· 7 citedOpen Access
Developments in marketing science: proceedings of the Academy of Marketing Science·2024
Developments in marketing science: proceedings of the Academy of Marketing Science·2024
Developments in marketing science: proceedings of the Academy of Marketing Science·2024
Journal of Marketing Communications·2023· 10 citedOpen Access
Global Fashion Management Conference·2023Open Access
Journal of Brand Management·2023· 29 citedOpen Access
Journal of Communication Management·2023· 27 cited
International Journal of Internet Marketing and Advertising·2023· 3 cited
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Frequent Co-authors

Sandra María Correia Loureiro(30), Paulo Rita(16), Ricardo Godinho Bilro(4), Sara Eloy(3), Heesup Han(3), Duarte Trigueiros(3), Lídia Silveira Pina(3), Eduardo Moraes Sarmento(3), Sérgio Moro(2), Jessica Serra(2), Myron Guftométros(2), N.A. Jo�ã(2), Faizan Ali(1), Iis Tussyadiah(1), Daniela Langaro(1), Padma Panchapakesan(1), Mariana Pacheco(1), Arnold Japutra(1), Inês Pessoa de Amorim(1), Carolina Leana Santos(1)