Marmara University — Turkey
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(16), Digital Marketing and Social Media(16), Customer Service Quality and Loyalty(11), Consumer Retail Behavior Studies(9), Technology Adoption and User Behaviour(7)
Publications49 total
Frequent Co-authors
Zübeyir Çelik(8), Bülent Mengüç(6), Seigyoung Auh(6), Ceyda Aysuna Türkyılmaz(5), Beril Durmuş(4), Özge HABİBOĞLU(3), Stavroula Spyropoulou(2), Bahman Huseynli(2), Fatma Özge Baruönü Latif(2), İçim AKSOY ÖZER(2), Mehmet Sağlam(2), Gülpınar Kelemci(2), Gizem Eda Gülöz(2), Alp Eren GÜNEY(2), Serdar Pirtini(2), Şakir Erdem(1), Pinar Imer(1), Berna Kobak Kolivar(1), Frauke Mattison Thompson(1), Sina Taşdemir(1)