Sookyong Kim

Social Sciences · Social Sciences

3h-index65citations6works0.02yr avg
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Research Topics

Digital Marketing and Social Media(4), Consumer Behavior in Brand Consumption and Identification(3), Obesity, Physical Activity, Diet(1), Technology Adoption and User Behaviour(1), Eating Disorders and Behaviors(1)

Publications6 total

WHY DO CONSUMERS FORGIVE OR BLAME CELEBRITY DOMESTIC VIOLENCE? THE ROLES OF CELEBRITY HISTORIES, INDIVIDUAL TRAIT, AND ONLINE MEDIA USE
Global marketing conference proceeding·2016
Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility
2015· 25 cited
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Internet Research·2014· 35 cited
Consistency of Nutrition Recommendations for Foods Marketed to Children in the United States, 2009–2010
Preventing Chronic Disease·2013· 4 citedOpen Access
Corporate Reputation and the Discipline of Advertising
2013· 1 cited
Content analysis of advergames in food and beverage brand websites aimed at children: immersive marketing practices in scoring systems of advergames
K-State Research Exchange (Kansas State University)·2010Open Access

Frequent Co-authors

Nora J. Rifon(5), Hye‐Jin Paek(2), Elizabeth Taylor Quilliam(2), Lorraine Weatherspoon(2), Mira Lee(2), Mengtian Jiang(2), Sumathi Venkatesh(1), Julie Plasencia(1), Karen Smreker(1), Alisa P. Lertpratchya(1)