Elizabeth Taylor Quilliam

Michigan State University — United States

Social Sciences · Social Sciences

11h-index854citations28works0.02yr avg
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Research Topics

Digital Marketing and Social Media(10), Impact of Technology on Adolescents(6), Consumer Behavior in Brand Consumption and Identification(5), Behavioral Health and Interventions(5), Child Development and Digital Technology(5)

Publications28 total

Socialization to Science: Using Media to Help Young People in the United States Consider a Career in a STEM-related Field
Communication Studies·2021· 10 cited
Social media alcohol advertising among underage minors: effects of models’ age
International Journal of Advertising·2020· 21 cited
The association between parental views on dietary quality and physical activity levels
Health Education Journal·2019· 1 cited
Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students
Journal of Consumer Marketing·2019· 33 cited
Consumer Sharing Frequency Measure
PsycTESTS Dataset·2019
Consumer Sharing Motivations Measure
PsycTESTS Dataset·2019
A content analysis of hand hygiene materials targeting elementary-age children
Health Education Research·2018· 9 citedOpen Access
The effect of hand-hygiene interventions on infectious disease-associated absenteeism in elementary schools: A systematic literature review
American Journal of Infection Control·2017· 52 cited
Saw It on Facebook, Drank It at the Bar! Effects of Exposure to Facebook Alcohol Ads on Alcohol-Related Behaviors
Journal of Interactive Advertising·2016· 36 cited
Food, Fun and Games: Food Advertising in Computers versus Mobile Devices
Journal of the Academy of Nutrition and Dietetics·2015
Challenges in participant recruitment and data collection: A multi-national perspective
QUT ePrints (Queensland University of Technology)·2015Open Access
Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe
Mass Communication & Society·2014· 99 cited
Sing Happy Birthday twice while washing your hands: A content analysis of hand hygiene curricula targeting elementary-age children
142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014)·2014
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Internet Research·2014· 35 cited
Age-dependent effects of food advergame brand integration and interactivity
International Journal of Advertising·2014· 56 cited
Alcohol’s Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Motivate Young Adults to Imbibe
2013
Consistency of Nutrition Recommendations for Foods Marketed to Children in the United States, 2009–2010
Preventing Chronic Disease·2013· 4 citedOpen Access
Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook
Cyberpsychology Behavior and Social Networking·2013· 160 cited
Alcohol's getting a bit more social: When alcohol marketing messages on Facebook motivate young adults to imbibe
PsycEXTRA Dataset·2013
Regulatory Agency Consistency with Food Label Guidance
Journal of Nutrition Education and Behavior·2012
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Frequent Co-authors

Anna R. McAlister(8), Mira Lee(8), Nora J. Rifon(7), Jef I. Richards(7), Lorraine Weatherspoon(6), Saleem Alhabash(5), Richard T. Cole(4), Chen Lou(4), Julie Plasencia(4), Hye‐Jin Paek(3), Maria Knight Lapinski(2), Angela Fraser(2), Sookyong Kim(2), Amy Hagerstrom(1), Yoonhyeung Choi(1), Bruce G. Vanden Bergh(1), Thomas Hove(1), Hye-Jin Paek(1), Soo-Kyong Kim(1), Karen Smreker(1)