Social Sciences · Social Sciences
2h-index93citations4works0.02yr avg
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Digital Marketing and Social Media(2), Consumer Behavior in Brand Consumption and Identification(1), Educational Games and Gamification(1), Child Development and Digital Technology(1), Media, Gender, and Advertising(1)
Publications4 total
2021 Annual Meeting Supplement.
Academic Emergency Medicine·2021
International Journal of Advertising·2014· 56 cited
Journal of Promotion Management·2007· 37 cited
Frequent Co-authors
Nora J. Rifon(1), Elizabeth Taylor Quilliam(1), Lorraine Weatherspoon(1), Soo-Kyong Kim(1), Karen Smreker(1), Michelle R. Nelson(1), Hye-ryeon Lee(1), Minsun Shim(1), Peter J Schulz(1), William E. Soares(1), Edward R. Melnick(1), Biman Nath(1), Giada D’Onofrio(1), Rachel M. Skains(1), Lauren A. Walter(1), Mike Casey(1), Arianna Di Napoli(1), Maya Jeffery(1)