Ronald T. Wilcox

University of Virginia — United States

Business, Management and Accounting · Social Sciences

12h-index1.1kcitations71works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(14), Financial Literacy, Pension, Retirement Analysis(5), Housing Market and Economics(5), Economic and Environmental Valuation(4), Consumer Retail Behavior Studies(4)

Publications71 total

Flipkart: Leveraging Customer Analytics
SSRN Electronic Journal·2025Open Access
Philips: Developing a Marketing Strategy for LED Bulbs
SSRN Electronic Journal·2023Open Access
C-Power: Harnessing the Power of the Ocean
SSRN Electronic Journal·2023Open Access
66°North: Made for Life
SSRN Electronic Journal·2022Open Access
Marketing Analytics: Essential Tools for Data-Driven Decisions
2021· 3 cited
A Concise Guide to Parent Brands and Subbrands
SSRN Electronic Journal·2021Open Access
Marketing Analytics
University of Virginia Press eBooks·2020· 4 cited
The Effect of Student Loan Debt on Spending: The Role of Repayment Format
Journal of Public Policy & Marketing·2019· 10 cited
The Effect of Student Loan Debt on Spending: The Role of Repayment Format
Sage Journals Data·2019· 1 citedOpen Access
UnbeLEAFable Snacks
SSRN Electronic Journal·2018Open Access
5. A CEO’s Guide to Increasing Employee Savings
Yale University Press eBooks·2017
1. Do Americans Save Too Little?
Yale University Press eBooks·2017· 1 cited
3. The Psychology of Money
Yale University Press eBooks·2017
4. Public Policies That Will Increase Savings
Yale University Press eBooks·2017
6. A Household Guide to Saving
Yale University Press eBooks·2017
2. Why Americans Don’t Save Enough
Yale University Press eBooks·2017
Whatever Happened to Thrift?
Yale University Press eBooks·2017· 1 cited
The Grammar of Quench
Dialogue A Journal of Mormon Thought·2017Open Access
SmartOps Corporation: Forging Smart Alliances?
Darden Business Publishing Cases·2017
Fidelity Incorporated: Pricing the Fidelity Blue Chip Growth Fund
Darden Business Publishing Cases·2017
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Frequent Co-authors

Paul Farris(4), Baohong Sun(3), Rajkumar Venkatesan(3), Shibo Li(2), Yi Zhang(2), Amar Cheema(2), Marian Chapman Moore(2), Byung-Do Kim(1), Kannan Srinivasan(1), Yuxin Chen(1), James D. Hess(1), Z. John Zhang(1), Chakravarthi Narasimhan(1), Wagner A. Kamakura(1), Carl F. Mela(1), Asim Ansari(1), Anand V. Bodapati(1), Peter S. Fader(1), Raghuram Iyengar(1), P. A. Naik(1)