Shibo Li

Indiana University Bloomington — United States

Business, Management and Accounting · Social Sciences

17h-index1.8kcitations34works17.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(18), Consumer Retail Behavior Studies(9), Digital Marketing and Social Media(5), Digital Platforms and Economics(5), Consumer Behavior in Brand Consumption and Identification(4)

Publications34 total

Generative AI lacks the human creativity to achieve scientific discovery from scratch
Scientific Reports·2025· 17 citedOpen Access
Effects of store fixture shape at retail checkout: Evidence from field and online studies
Production and Operations Management·2023· 18 cited
From Free to Paid: Monetizing a Non-Advertising-Based App
Journal of Marketing Research·2022· 14 cited
Improving the resolution of chromosome imaging by high numerical aperture Fourier ptychography microscopy
2022· 3 cited
Research on the Relationship between Entrepreneurial Self-Efficacy and Entrepreneurial Intention
Proceedings of Business and Economic Studies·2021· 2 citedOpen Access
Impact of different types of in-store displays on consumer purchase behavior
Journal of Retailing·2021· 30 cited
From cultural entrepreneurship to economic entrepreneurship in cultural industries: The role of digital serialization
Journal of Business Venturing·2021· 16 cited
From Free to Paid: Monetizing a Non-advertising-based App
SSRN Electronic Journal·2021· 2 citedOpen Access
COVID-19 Pandemic, National Response Strategies And Marketing Innovations
Clinical Immunolgy & Immunotherapy·2020Open Access
National response strategies and marketing innovations during the COVID-19 pandemic
Business Horizons·2020· 74 citedOpen Access
Research on Optimal Function Relationship between Inventory Management and Supply Chain Management of Large B2C E-commerce Platform Based on Ordinary Differential Equation
Dynamic Systems and Applications·2020
Untitled
Clinical Immunolgy & Immunotherapy·2019Open Access
Herding in the consumption and purchase of digital goods and moderators of the herding bias
Journal of the Academy of Marketing Science·2018· 52 cited
An Optimization Model for Port Service Network of Refrigerated Containers Based on Transportation Time Reliability
International Journal of Engineering and Technology·2018Open Access
Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending
Journal of the Academy of Marketing Science·2018· 20 cited
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination
Marketing Science·2015· 7 cited
Learning User Real-Time Intent for Optimal Dynamic Web Page Transformation
Information Systems Research·2015· 71 cited
Explaining article influence: capturing article citability and its dynamic effects
Journal of the Academy of Marketing Science·2014· 15 cited
An Examination of Social Influence on Shopper Behavior Using Video Tracking Data
Journal of Marketing·2014· 145 cited
Understanding Responses to Contradictory Information About Products
Marketing Science·2011· 18 cited
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Frequent Co-authors

Baohong Sun(10), Amy Wenxuan Ding(6), Alan L. Montgomery(3), Kannan Srinivasan(3), John Liechty(2), Ronald T. Wilcox(2), Raymond R. Burke(2), Xiaoling Zhang(2), Ajay Kalra(2), Jingcun Cao(2), Pradeep K. Chintagunta(2), Yacheng Sun(2), Xiaoling Zhang(1), Alex Leykin(1), Patrali Chatterjee(1), Catherine Zhou(1), Yoonju Han(1), Sandeep R. Chandukala(1), Wei Zhang(1), Ke Zhang(1)