Indiana University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Retail Behavior Studies(15), Consumer Behavior in Brand Consumption and Identification(11), Consumer Market Behavior and Pricing(8), Digital Marketing and Social Media(7), Technology Adoption and User Behaviour(5)
Publications40 total
Frequent Co-authors
Alex Leykin(5), Wayne S. DeSarbo(5), Arvind Rangaswamy(4), Jehoshua Eliashberg(3), Jerry Wind(3), Richard L. Oliver(2), Shibo Li(2), Ming Chen(2), Sam K. Hui(2), Ajay K. Manrai(2), Lawrence L. Garber(2), Vijay Mahajan(2), Robert L. Underwood(1), Noreen M. Klein(1), Thomas K. Srull(1), Terence A. Oliva(1), Bari A. Harlam(1), Barbara E. Kahn(1), Leonard M. Lodish(1), Xiaoling Zhang(1)