University of Delaware — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(48), Digital Marketing and Social Media(32), Customer Service Quality and Loyalty(15), Consumer Market Behavior and Pricing(15), Management and Marketing Education(13)
Publications135 total
Frequent Co-authors
Lalita A. Manrai(38), Dana‐Nicoleta Lascu(15), Wayne S. DeSarbo(6), Rick L. Andrews(4), Noel Murray(4), Bipul Kumar(2), Stephen A. LaTour(2), Stefanie Friedeborn(2), John K. Ryans(1), Dureen Jayaram(1), Parikshat Singh Manhas(1), Harold Babb(1), Richard P. Bagozzi(1), Allison Gan(1), Prabhakant Sinha(1), Марин Маринов(1), Svetla Trifonova Marinova(1), Philip Kotler(1), Michael D. Johnson(1), Elizabeth A. Edwards(1)