Harold Babb

University of Richmond — United States

Psychology · Social Sciences

7h-index205citations38works0.02yr avg
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Research Topics

Behavioral and Psychological Studies(8), Consumer Behavior in Brand Consumption and Identification(7), Stress Responses and Cortisol(7), Neurotransmitter Receptor Influence on Behavior(6), Consumer Market Behavior and Pricing(4)

Publications38 total

Prizm: A Geodemographic Market Research and Planning System for Estimating Relative Sales Potential
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
The Relative Importance of Physical Versus Service Attributes with Respect to Small Business Vendor Selection
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Generalized Market Segments for Frequently Purchased Consumer Goods
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Investors’ Perceptions of Full-Service Versus Discount Security Brokerage Firms
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Accklerated Change in the Pacific RIM: Threat or Opportunity
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Personality Traits and Country-of-Origin Cues: Evaluating Consumer Predispositions to Seek Country of Origin Information
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Marketing in Higher Education: Myth or Reality
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 2 cited
Buying Center Identification for the Purchase of An Industrial Service
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Gender Differences in Information Search and Comparison Shopping
Journal of East-West Business·2001· 2 cited
A cross‐cultural comparison of style in Eastern European emerging markets
International Marketing Review·2001· 87 cited
Western and Own-Country Product and Service Evaluations
Journal of East-West Business·1999
Gender and Investment: The Influence of Gender on Investment Preferences and Practices
Managerial Finance·1997· 14 cited
Selling the Good Life in Developing Countries
Proceedings of the International Association for Business and Society·1995
Goal aversiveness after escape training with short and long intertrial intervals
Bulletin of the Psychonomic Society·1992Open Access
Self-punitive behavior: Effects of number of massed acquisition trials and percentage of goal-shocked extinction trials
Bulletin of the Psychonomic Society·1987· 3 citedOpen Access
The Importance of Physical Versus Service Attributes in the Vendor Selection Process
1984
Response compatibility in transfer from aversive to appetitive training
Bulletin of the Psychonomic Society·1981Open Access
Business Communication Courses: Continued Problems and Potential Solutions
1981
Escape conditioning and goal punishment: Effects of acquisition trials, initial punishment trials, and CS extent
Learning and Motivation·1980· 6 cited
Goal vs. alley punishment after escape training: Massed trials and startbox conditions
Bulletin of the Psychonomic Society·1980· 2 citedOpen Access
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Frequent Co-authors

Dana‐Nicoleta Lascu(6), Michael D. Matthews(3), Lalita A. Manrai(2), Ajay K. Manrai(2), Daniel Kopp(2), Harry L. Hom(2), Marvin G. Bulgatz(2), D. Neil Ashworth(2), Robert W. Phillips(1), Leroy Matthews(1), Stanley Kostyla(1), William Ralph Bennett(1), Susan Giga(1), J. Kenneth Leask(1), David J. Meeker(1), Terry M. Weisenberger(1), Gerald R. Stoffer(1), Elizabeth D. Vann(1), A. James Wynne(1), Elizabeth M. Morse(1)