Jehoshua Eliashberg

University of Pennsylvania — United States

Business, Management and Accounting · Social Sciences

45h-index8.9kcitations107works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(40), Innovation Diffusion and Forecasting(28), Art History and Market Analysis(11), Cinema and Media Studies(10), Auction Theory and Applications(10)

Publications107 total

On enjoying watching movies in a theatre versus at home: a comparative analysis
Marketing Letters·2023
How quantifying the shape of stories predicts their success
Proceedings of the National Academy of Sciences·2021· 73 citedOpen Access
Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics
Journal of Marketing Research·2018· 60 citedOpen Access
Talk Bursts: The Role of Spikes in Pre-release Word-of-Mouth Dynamics
Journal of Marketing Research·2018· 17 cited
Of video games, music, movies, and celebrities
International Journal of Research in Marketing·2016· 7 citedOpen Access
The role of network embeddedness in film success
International Journal of Research in Marketing·2015· 33 cited
Assessing Box Office Performance Using Movie Scripts: A Kernel-Based Approach
IEEE Transactions on Knowledge and Data Engineering·2014· 85 cited
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Data Archiving and Networked Services (DANS)·2014· 32 cited
A Diffusion Model for Preannounced Products
Customer Needs and Solutions·2013· 5 citedOpen Access
Innovation and Marketing in the Pharmaceutical Industry
International series in quantitative marketing·2013· 75 cited
Portfolio Management in New Drug Development
International series in quantitative marketing·2013· 16 cited
The Pharmaceutical Industry: Specificity, Challenges, and What You Can Learn from this Book
International series in quantitative marketing·2013· 8 cited
How Long to Squeeze the Creative Juice? An Empirical Study of the Impact of Movie Production Timing on Financial Performance
SSRN Electronic Journal·2013Open Access
Marketing
2013
Seeding a Message to Harvest Reach. Predicting and Optimizing the Spread of Electronic Word-of-Mouth
GfK Marketing Intelligence Review·2012· 2 cited
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
International Journal of Research in Marketing·2011· 45 cited
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
Marketing Science·2009· 18 cited
A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
Data Archiving and Networked Services (DANS)·2009· 219 citedOpen Access
Demand-driven scheduling of movies in a multiplex
International Journal of Research in Marketing·2009· 3 citedOpen Access
The consumer's rent vs. buy decision in the rentailer
International Journal of Research in Marketing·2009· 36 cited
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Frequent Co-authors

Thomas S. Robertson(5), Arvind Rangaswamy(5), Charles C. Moul(5), Richard Steinberg(4), Mohanbir Sawhney(3), Berend Wierenga(3), Charles B. Weinberg(3), Raymond R. Burke(3), Jerry Wind(3), Steven M. Shugan(2), Anita Elberse(2), Mark A.A.M. Leenders(2), Talia Rymon(2), Sam K. Hui(2), Z. John Zhang(2), Min Ding(2), Sanjeev Swami(2), Donald Michie(2), Rabikar Chatterjee(2), Stephen A. LaTour(2)