Decision Sciences · Social Sciences
43h-index9.6kcitations101works0.02yr avg
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Research Topics
Innovation Diffusion and Forecasting(19), Consumer Behavior in Brand Consumption and Identification(17), Innovation and Knowledge Management(12), Digital Marketing and Social Media(12), Business Strategy and Innovation(12)
Publications101 total
Journal of Retailing·2020· 71 cited
Journal of the Association for Consumer Research·2018· 32 cited
AMS Review·2017· 25 cited
Short-Run Advertising Effects on Children: A
2016
PsycEXTRA Dataset·2014
PsycEXTRA Dataset·2012
Journal of Business Ethics·2009Open Access
International Journal of Research in Marketing·2002· 70 cited
ScholarlyCommons (University of Pennsylvania)·2002· 2 citedOpen Access
Verteidigungsstrategien gegen neue Wettbewerber- Bestandsaufnahme und empirische Untersuchung
MADOC (University of Mannheim)·2001· 4 cited
AMA・JM誌論文 新製品参入に対する既存企業の報復行動
マ-ケティングジャ-ナル·2000
Journal of Marketing·1999· 71 cited
Journal of Marketing·1999· 116 cited
Strategic Management Journal·1998· 415 cited
TECHNOLOGICAL TRAJECTORIES: ROLE IN CONSUMER ADOPTION OF INNOVATIONS AND VENDOR ADOPTION OF COMPLEMENTARY TECHNOLOGIES
London Business School Research Online (London Business School)·1997
DETERMINANTS OF 'TAKE-OFF TIME' FOR EMERGING TECHNOLOGIES: A CONCEPTUAL MODEL AND PROPOSITIONAL INVENTORY
OpenGrey (Institut de l'Information Scientifique et Technique)·1997· 2 cited
Marketing Letters·1996· 7 cited
Market signaling and competitive bluffing : an empirical study : working paper
Marketing Science Institute eBooks·1996· 8 cited
Journal of Marketing·1995· 99 cited
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Frequent Co-authors
Hubert Gatignon(12), John R. Rossiter(6), Jehoshua Eliashberg(5), Yoram Wind(5), Scott Ward(4), James H. Myers(4), Sabine Kuester(3), Talia Rymon(2), Harold H. Kassarjian(2), Christian Homburg(2), Erin Anderson(2), Richard L. Oliver(2), Donna M. Klees(2), Clark Leavitt(1), Oliver P. Heil(1), Earl W. Wims(1), Morris B. Holbrook(1), Raymond R. Burke(1), Wayne S. DeSarbo(1), Deborah J. Mitchell(1)