Social Sciences · Social Sciences
13h-index2.8kcitations72works0.02yr avg
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Research Topics
Digital Games and Media(10), Consumer Market Behavior and Pricing(9), Digital Platforms and Economics(7), Cinema and Media Studies(6), Sports, Gender, and Society(6)
Publications72 total
Chip and Joanna Gaines’ Magnolia Network
2020
Paris Saint-Germain: Building One of the World's Top Sports Brands
2020· 2 cited
Live Nation and Pharrell Williams
2020
Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global
2020· 9 cited
Ninja: Which Platform Wins Esports' Biggest Star?
2020
Small-Market Teams and Big Stars: The Milwaukee Bucks and Giannis Antetokounmpo
2019
Relevent and LaLiga: Bringing Spanish Soccer to America
2019
The Video-Streaming Wars in 2019: Can Disney Catch Netflix?
2019· 1 cited
World Wrestling Entertainment, Inc.
2019
Nike: Changing the Sneakers Game
2018
The ABN AMRO World Tennis Tournament
2017
Hamilton: An American Musical
2016· 66 cited
Shonda Rhimes' ShondaLand
2015
Viral Videos: The Dynamics of Online Video Advertising Campaigns
2015· 3 cited
¿Cómo invertir en superestrellas?: lecciones del mundo del fútbol
2014
2013· 186 citedOpen Access
Ferguson's Formula
2013· 8 cited
Vogue: Defining the Culture of Fashion
2013
Marquee: Reinventing the Business of Nightlife
2013
Sir Alex Ferguson: Managing Manchester United
2012· 13 cited
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Frequent Co-authors
John A. Quelch(4), Jehoshua Eliashberg(3), William H. Dutton(3), Patrick Barwise(2), Kathy Hammond(2), Matthew L. Hale(2), John C. Francis(2), P. Rogl(2), John T. Gourville(2), Das Narayandas(2), David Moreno Vicente(2), Anna Harrington(2), Edith G. Smit(2), Ryan Barlow(2), Sheldon Wong(2), Mark A.A.M. Leenders(1), Felix Oberholzer‐Gee(1), Jeroen Verleun(1), Bharat N. Anand(1), Jennifer Schoppe(1)