Decision Sciences · Social Sciences
16h-index2.6kcitations72works0.02yr avg
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Research Topics
Decision-Making and Behavioral Economics(11), Consumer Market Behavior and Pricing(11), Consumer Behavior in Brand Consumption and Identification(10), Customer Service Quality and Loyalty(6), Business Strategies and Innovation(5)
Publications72 total
Apex Ski Boots
2019
Bringing Digital to Wimbledon
2017
But, It's For a Good Cause
2016
Lomography: Analog in a Digital World
2015
Cree Inc.: Introducing the LED Light Bulb
2014
Coca-Cola: Liquid and Linked
2013
SSRN Electronic Journal·2012· 47 citedOpen Access
Business Strategy Review·2011· 2 citedOpen Access
SSRN Electronic Journal·2011· 1 citedOpen Access
SSRN Electronic Journal·2011Open Access
SSRN Electronic Journal·2011· 2 citedOpen Access
Journal of Product & Brand Management·2011· 19 cited
HBR Case Study: Time for a Unified Campaign?
2011
La mejor manera de nombrar su producto 2.0
Harvard business review·2011· 1 cited
SSRN Electronic Journal·2011· 1 citedOpen Access
The London 2012 Olympic Games (TN)
2010
Growth & Innovation 新製品の心理マトリックス (Feature Articles 戦略の技術)
Diamondハーバード・ビジネス・レビュー·2010
SSRN Electronic Journal·2009Open Access
SSRN Electronic Journal·2009Open Access
SSRN Electronic Journal·2009· 1 citedOpen Access
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Frequent Co-authors
Dilip Soman(11), Marco Bertini(11), Elie Ofek(6), Kevin J. Bozic(3), Sanaz Hariri(3), Sanjo Adeoye(3), Harry E. Rubash(3), Joseph B. Lassiter(3), Luc Wathieu(2), V. Kasturi Rangan(2), William J. Maloney(2), Brian S. Parsley(2), Anita Elberse(2), Das Narayandas(2), John A. Quelch(2), Lyle Brenner(1), Ziv Carmon(1), Amitava Chattopadhyay(1), Klaus Wertenbroch(1), Aimée Drolet(1)