Klaus Wertenbroch

INSEAD — France

Decision Sciences · Social Sciences

24h-index7.8kcitations78works12.02yr avg
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Research Topics

Decision-Making and Behavioral Economics(31), Consumer Market Behavior and Pricing(14), Behavioral Health and Interventions(13), Economic and Environmental Valuation(11), Consumer Behavior in Brand Consumption and Identification(9)

Publications78 total

A simple method for improving generalizability in behavioral science: Scope Testing with AI‐Generated Stimuli (STAGS)
Consumer Psychology Review·2024· 4 citedOpen Access
Being Human in the Age of AI
Journal of the Association for Consumer Research·2024· 8 cited
How Artificial Intelligence Constrains the Human Experience
Journal of the Association for Consumer Research·2024· 48 cited
Why People Post
SSRN Electronic Journal·2024Open Access
A Simple Method for Improving Generalizability in Behavioral Science: Scope Testing with AI-Generated Stimuli (STAGS)
SSRN Electronic Journal·2024Open Access
How AI can learn from the law: putting humans in the loop only on appeal
npj Digital Medicine·2023· 35 citedOpen Access
Intransitivity of Consumer Preferences for Privacy
Journal of Marketing Research·2022· 23 cited
<i>JPP&amp;M</i>'s Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy
Journal of Public Policy & Marketing·2021· 30 cited
Marketing Automation: Marketing Utopia or Marketing Dystopia?
NIM Marketing Intelligence Review·2021· 7 citedOpen Access
Intransitivity of Consumer Preferences for Privacy
SSRN Electronic Journal·2021· 2 citedOpen Access
Precommitment-based Pricing
SSRN Electronic Journal·2021· 1 citedOpen Access
Autonomy in consumer choice
Marketing Letters·2020· 131 citedOpen Access
Autonomy in Consumer Choice
SSRN Electronic Journal·2020Open Access
Back to the Future: a Virtual Roundtable of Senior Academics Sharing Insights From Consumer Research on Technology
Alexandria (UniSG) (University of St.Gallen)·2020
Denied by an (Unexplainable) Algorithm: Teleological Explanations for Algorithmic Decisions Enhance Customer Satisfaction
SSRN Electronic Journal·2020· 9 citedOpen Access
Commitment Contracts: the Effect of Commitment-Based Pricing on Customer Acquisition and Retention
ACR North American Advances·2020
From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior
Journal of Marketing Behavior·2019· 11 cited
From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior
SSRN Electronic Journal·2019Open Access
The Dark Side of Microtargeting: Predicting Consumers’ Preferences Threatens Their Sense of Free Will
ACR North American Advances·2019· 4 cited
Consumer (mis)behavior and public policy intervention
Edward Elgar Publishing eBooks·2018· 1 cited
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Frequent Co-authors

Ziv Carmon(9), Dilip Soman(5), Ravi Dhar(4), Dan Ariely(4), Joachim Vosgerau(4), Amitava Chattopadhyay(3), Douglas H. Frank(3), Stefano Puntoni(3), Geoff Tomaino(3), Sabrina Bruyneel(3), Bernd Skiera(2), Luc Wathieu(2), Rebecca K. Ratner(2), Marcel Zeelenberg(2), Joel Huber(2), Gal Zauberman(2), Rom Y. Schrift(2), Alixandra Barasch(2), Amit Bhattacharjee(2), Yonat Zwebner(2)