Rom Y. Schrift

Decision Sciences · Social Sciences

13h-index633citations38works0.02yr avg
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Research Topics

Decision-Making and Behavioral Economics(11), Behavioral Health and Interventions(8), Consumer Behavior in Brand Consumption and Identification(7), Economic and Environmental Valuation(6), Social and Intergroup Psychology(5)

Publications38 total

You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making
Journal of Marketing Research·2022· 15 cited
Erratum: On My Own: The Aversion to Being Observed during the Preference-Construction Stage
Journal of Consumer Research·2021Open Access
Autonomy in consumer choice
Marketing Letters·2020· 131 citedOpen Access
On My Own: The Aversion to Being Observed during the Preference-Construction Stage
Journal of Consumer Research·2020· 32 cited
The Objectivity Illusion of Ranking Procedures: How and Why Ranking Alleviates Decision Difficulty
ACR North American Advances·2020
The Dual Effect of Perceived Centrality on Conformity to Group Preference
SSRN Electronic Journal·2019· 3 citedOpen Access
The Dark Side of Microtargeting: Predicting Consumers’ Preferences Threatens Their Sense of Free Will
ACR North American Advances·2019· 4 cited
The Illusion of Multitasking and Its Positive Effect on Performance
Psychological Science·2018· 51 cited
Multi-Stage Decision Processes: The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice
SSRN Electronic Journal·2018· 1 citedOpen Access
The Illusion of Multitasking and Its Positive Effect on Performance
ScholarlyCommons (University of Pennsylvania)·2018· 1 citedOpen Access
The Illusion of Multitasking and Its Positive Effect on Performance Materials
OSF Preprints (OSF Preprints)·2018Open Access
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
Customer Needs and Solutions·2017· 164 citedOpen Access
Multistage Decision Processes: The Impact of Attribute Order on How Consumers Mentally Represent Their Choice
Journal of Consumer Research·2017· 18 cited
Choosing Vs. Ranking: Elicitation Modes and Their Impact on Consumers’ Subjective Experience of Difficulty
ACR North American Advances·2017
Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit
Journal of Marketing Research·2016· 36 cited
Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions
ScholarlyCommons (University of Pennsylvania)·2016Open Access
Complicating decisions: The work ethic heuristic and the construction of effortful decisions.
Journal of Experimental Psychology General·2016· 18 cited
Multitasking: Perception and Performance
ACR North American Advances·2016
Scoptophobia in Decision-Making: the Aversion to Being Observed During Decisions and Its Impact on Consumers’ Tradeoffs and Choice
ACR North American Advances·2016
Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences
Journal of Consumer Research·2015· 14 cited
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Frequent Co-authors

Oded Netzer(9), Jeffrey R. Parker(8), Yonat Zwebner(8), Ran Kivetz(8), Shalena Srna(7), Gal Zauberman(7), Moty Amar(4), Yimin Cheng(3), Anirban Mukhopadhyay(3), Klaus Wertenbroch(2), Alixandra Barasch(2), Eva Ascarza(1), Scott A. Neslin(1), Zachery Anderson(1), Peter S. Fader(1), Сунил Гупта(1), Bruce G. S. Hardie(1), Aurélie Lemmens(1), Barak Libai(1), David T. Neal(1)