Aurélie Lemmens

Erasmus University Rotterdam — Netherlands

Business, Management and Accounting · Social Sciences

13h-index1.5kcitations40works2.02yr avg
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Research Topics

Customer churn and segmentation(10), Customer Service Quality and Loyalty(7), Consumer Market Behavior and Pricing(7), Innovation Diffusion and Forecasting(7), Monetary Policy and Economic Impact(3)

Publications40 total

Personalization and targeting: how to experiment, learn & optimize
International Journal of Research in Marketing·2025· 2 citedOpen Access
Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity
Journal of Marketing·2022· 15 citedOpen Access
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines
Journal of Marketing Research·2022· 31 citedOpen Access
Batch Mode Active Learning for Individual Treatment Effect Estimation
2020· 2 cited
Managing Churn to Maximize Profits
Marketing Science·2020· 119 citedOpen Access
In pursuit of enhanced customer retention management : Review, key issues, and future directions
Data Archiving and Networked Services (DANS)·2018Open Access
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
Customer Needs and Solutions·2017· 164 citedOpen Access
Managing Churn to Maximize Profits
SSRN Electronic Journal·2017· 17 citedOpen Access
National Inventories and Management Strategies for Spent Nuclear Fuel and Radioactive Waste. Methodology for Common Presentation of Data
2016· 4 cited
The effect of gender priming on economic behaviour
2015
Acquiring Customers via Word-of-Mouth Referrals : A Virtuous Strategy?
Data Archiving and Networked Services (DANS)·2015· 1 cited
Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
International Journal of Research in Marketing·2014· 18 citedOpen Access
Unveiling the Relationship between the Transaction Timing, Spending and Dropout Behavior of Customers
SSRN Electronic Journal·2014· 1 citedOpen Access
Polymorphisms of the OXTR gene explain why sales professionals love to help customers
Frontiers in Behavioral Neuroscience·2013· 10 citedOpen Access
Dynamics in international market segmentation of new product growth
RePEc: Research Papers in Economics·2012
Dynamics in the international market segmentation of new product growth
International Journal of Research in Marketing·2011· 38 cited
Dynamics in International Market Segmentation of New Product Growth
SSRN Electronic Journal·2011Open Access
Analytics for Customer Engagement
Journal of Service Research·2010· 441 citedOpen Access
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
Marketing Science·2009· 9 citedOpen Access
Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys
International Journal of Forecasting·2008· 13 cited
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Frequent Co-authors

Christophe Croux(24), Marnik G. Dekimpe(8), Kristel Joossens(4), Stefan Stremersch(4), Bruce G. S. Hardie(3), Eva Ascarza(2), Oded Netzer(2), Zachery Anderson(2), Peter S. Fader(2), Сунил Гупта(2), Barak Libai(2), David T. Neal(2), Foster Provost(2), Sarah Gelper(2), Constant Pieters(2), Nicolas Glady(2), Tammo H.A. Bijmolt(1), Peter S. H. Leeflang(1), Frank E. Block(1), Maik Eisenbeiß(1)