Stefan Stremersch

Ghent University — Belgium

Decision Sciences · Social Sciences

35h-index5.5kcitations130works2.82yr avg
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Research Topics

Innovation Diffusion and Forecasting(25), Consumer Market Behavior and Pricing(19), Consumer Behavior in Brand Consumption and Identification(17), Business Strategy and Innovation(17), Digital Marketing and Social Media(16)

Publications129 total

The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry
Journal of Marketing Research·2025
Meta-analysis of advertising effectiveness: New insights from improved bias corrections
International Journal of Research in Marketing·2025· 1 cited
Engagement in platform markets: A (video) game changer?
Journal of the Academy of Marketing Science·2025Open Access
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers
International Journal of Research in Marketing·2025· 3 citedOpen Access
Customer insights for innovation: A framework and research agenda for marketing
Journal of the Academy of Marketing Science·2024· 13 citedOpen Access
Price elasticity, cross-price elasticity, and advertising elasticity: concepts and summary of prior meta-analytic insights
Edward Elgar Publishing eBooks·2024
Branded response to generic entry: Detailing beyond the patent cliff
International Journal of Research in Marketing·2023· 3 citedOpen Access
How can academics generate great research ideas? Inspiration from ideation practice
International Journal of Research in Marketing·2023· 15 citedOpen Access
How Can Academics Generate Better Research Ideas? Inspiration from Ideation Practice
SSRN Electronic Journal·2023· 2 citedOpen Access
The value of context-specific studies for marketing
Journal of the Academy of Marketing Science·2022· 72 citedOpen Access
Reducing Biases in Advertising Effectiveness Research: New Meta-Analytic Evidence
SSRN Electronic Journal·2022Open Access
The Rise of New Technologies in Marketing: A Framework and Outlook
Journal of Marketing·2021· 160 cited
Financial projections in innovation selection: The role of scenario presentation, expertise, and risk
International Journal of Research in Marketing·2021· 6 citedOpen Access
Grassroots innovation success: The role of self-determination and leadership style
International Journal of Research in Marketing·2021· 24 citedOpen Access
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
UNC Libraries·2021Open Access
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
Journal of Marketing Research·2020· 58 citedOpen Access
The Study of Important Marketing Issues: Reflections
International Journal of Research in Marketing·2020· 20 citedOpen Access
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
Journal of Marketing·2020· 14 citedOpen Access
Faculty Research Incentives and Business School Health: A New Perspective for Marketing
SSRN Electronic Journal·2020· 1 citedOpen Access
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
Journal of Marketing·2020· 9 citedOpen Access
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Frequent Co-authors

Gerard J. Tellis(8), Nuno Camacho(5), Stefan Wuyts(4), Philip Hans Franses(4), Vardit Landsman(3), Jeroen L.G. Binken(3), Isabel Verniers(3), Christophe Van den Bulte(2), Benedict G. C. Dellaert(2), Shantanu Dutta(2), R.T. Frambach(2), Walter Van Dyck(2), John Roberts(2), Ujwal Kayandé(2), Peter C. Verhoef(2), Min Ding(2), Jehoshua Eliashberg(2), Jorge González(2), Eitan Muller(2), Ivan A. Guitart(2)