Alixandra Barasch

Social Sciences · Social Sciences

19h-index2.2kcitations84works2.92yr avg
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Research Topics

Experimental Behavioral Economics Studies(13), Media Influence and Health(13), Psychology of Moral and Emotional Judgment(11), Consumer Behavior in Brand Consumption and Identification(9), Digital Marketing and Social Media(8)

Publications84 total

EXPRESS: The Liveness Lift: Viewing Live Streams Creates Connection and Enhances Engagement in Amateur Music Performances
Journal of Marketing·2026
Captured memories: The impact of first-person versus third-person viewpoint photographs on remembering personal experiences.
Journal of Applied Research in Memory and Cognition·2025· 2 cited
The Mere Attention Effect: Why Attention Alone Increases Retrospective Experiential Satisfaction
Journal of the Association for Consumer Research·2025
The motivating power of streaks: Increasing persistence is as easy as 1, 2, 3
Organizational Behavior and Human Decision Processes·2025· 5 citedOpen Access
How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing
Psychology and Marketing·2025· 1 cited
Captured Memories: The Impact of First-Person vs. Third-Person Viewpoint Photographs on Remembering Personal Experiences
SSRN Electronic Journal·2025Open Access
Demographic Pricing in the Digital Age: Assessing Fairness Perceptions in Algorithmic versus Human-Based Price Discrimination
Journal of the Association for Consumer Research·2024· 12 cited
Imperfectly Human: The Humanizing Potential of (Corrected) Errors in Text-Based Communication
Journal of the Association for Consumer Research·2023· 4 cited
Hot streak! Inferences and predictions about goal adherence
Organizational Behavior and Human Decision Processes·2023· 5 cited
Who's on first? People asymmetrically attend to higher-ranked (vs. lower-ranked) competitors
Journal of Experimental Social Psychology·2022· 5 cited
On or Off Track: How (Broken) Streaks Affect Consumer Decisions
Journal of Consumer Research·2022· 28 cited
You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making
Journal of Marketing Research·2022· 15 cited
The unexpected social consequences of diverting attention to our phones
Journal of Experimental Social Psychology·2022· 20 citedOpen Access
On the value of modesty: How signals of status undermine cooperation.
Journal of Personality and Social Psychology·2022· 24 cited
Harder Than You Think: Misconceptions about Logging Food with Photos versus Text
Journal of the Association for Consumer Research·2022· 12 cited
Let’s Give Together: Can Collaborative Giving Boost Generosity?
Nonprofit and Voluntary Sector Quarterly·2022· 4 citedOpen Access
On the Value of Modesty: How Signals of Status Undermine Cooperation
2022· 2 citedOpen Access
How Watching Live Streams Creates Connection and Enhances Enjoyment
SSRN Electronic Journal·2022· 1 citedOpen Access
Harder Than You Think: Misconceptions about Logging Food with Photos versus Text
SSRN Electronic Journal·2022· 1 citedOpen Access
“Hello! How May I Helo You?”: How (Corrected) Errors Humanize a Communicator
SSRN Electronic Journal·2021· 3 citedOpen Access
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Frequent Co-authors

Deborah A. Small(12), Kristin Diehl(12), Gal Zauberman(12), Jonathan Z. Berman(9), Jackie Silverman(9), Emma E. Levine(5), Jonah Berger(4), Emma Levine(4), Nofar Duani(3), Klaus Wertenbroch(2), Rom Y. Schrift(2), Amit Bhattacharjee(2), Yonat Zwebner(2), David G. Rand(2), Maurice E. Schweitzer(2), Shalena Srna(2), Elyssa M Barrick(2), Diana Tamir(2), Adrian Ward(2), Katie S. Mehr(2)