Luc Wathieu

Georgetown University — United States

Decision Sciences · Social Sciences

18h-index2.1kcitations63works1.02yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Decision-Making and Behavioral Economics(16), Consumer Market Behavior and Pricing(14), Economic and Environmental Valuation(11), Consumer Behavior in Brand Consumption and Identification(7), Experimental Behavioral Economics Studies(5)

Publications63 total

When Needs Don’t Translate into Wants: Choosing the Right Tone to Communicate About Healthy Behaviors
Health Communication·2024· 1 cited
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference
Journal of Consumer Research·2023· 8 cited
The Reassurance Effect: Paradoxical Preferences in Information Acquisition
SSRN Electronic Journal·2021Open Access
Not Just About Price: Whether Consumers Seek Quality or Taste Determines Their Response to Retailer Pricing Strategies
SSRN Electronic Journal·2021Open Access
Corporate social responsibility and product quality: Complements or substitutes?
International Journal of Research in Marketing·2017· 34 cited
The Value of Information Processing
2015Open Access
Priced to Consider
2014
Giving By the Bucket, Taking By the Grain: the Gap Between Health Communicators and Consumers
Advances in consumer research·2014· 2 cited
The Generosity Effect: Fairness in Sharing Gains and Losses
SSRN Electronic Journal·2013· 4 citedOpen Access
The Generosity Effect: Fairness in Sharing Gains and Losses
SSRN Electronic Journal·2013· 7 citedOpen Access
Happily (mal)adjusted: Cosmopolitan identity and expatriate adjustment
International Journal of Research in Marketing·2012· 5 citedOpen Access
Price as a Stimulus to Think: The Case for Willful Overpricing
SSRN Electronic Journal·2012· 1 citedOpen Access
Enjoy! Hedonic Consumption and Compliance with Assertive Messages
Journal of Consumer Research·2012· 133 citedOpen Access
Do social deal sites really work
SSRN Electronic Journal·2012Open Access
What's the Deal with LivingSocial?
SSRN Electronic Journal·2012· 5 citedOpen Access
Putting Customer Back into Customization: A Pricing Intervention
SSRN Electronic Journal·2012· 3 citedOpen Access
Go Green! Should Environmental Messages be So Assertive?
Journal of Marketing·2011· 393 cited
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
Journal of Marketing Research·2011· 82 cited
Go Green! Should Environmental Messages Be So Assertive?
SSRN Electronic Journal·2011· 1 citedOpen Access
Green Requests: Issue Importance and Compliance With Assertive Environmental Messages
ACR North American Advances·2011
page 1 of 4Next →

Frequent Co-authors

Marco Bertini(10), Amir Grinstein(9), Ann Kronrod(7), A. V. Muthukrishnan(7), Bart J. Bronnenberg(5), Allan Friedman(3), Klaus Wertenbroch(2), John T. Gourville(2), Elie Ofek(2), Sumitro Banerjee(2), Guillermo Baquero(2), Willem Smit(2), Michael I. Norton(2), Lyle Brenner(1), Ziv Carmon(1), Amitava Chattopadhyay(1), Aimée Drolet(1), Nathan Novemsky(1), Rebecca K. Ratner(1), George Wu(1)