A. V. Muthukrishnan

Hong Kong University of Science and TechnologyHong Kong

Decision Sciences · Social Sciences

16h-index1.3kcitations51works0.02yr avg

Accepting Students?

No reports yet. Know if this professor is taking students?


Research Topics

Decision-Making and Behavioral Economics(16), Economic and Environmental Valuation(9), Consumer Behavior in Brand Consumption and Identification(8), Consumer Market Behavior and Pricing(8), Social and Intergroup Psychology(5)

Publications51 total

International Journal of Research in Marketing·2022· 4 cited
Financial Investment Behaviour of Customer Their Level of Satisfaction
2020
Theory and Decision·2019· 6 citedOpen Access
Foundations and Trends® in Marketing·2015· 7 citedOpen Access
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
International Journal of Research in Marketing·2013· 16 cited
Customer service satisfaction related to Financial investment in general insurance Corporation of india
Shodhganga·2012
Source Dependent Preference In insurance Decisions
Rare & Special e-Zone (The Hong Kong University of Science and Technology)·2010
Management Science·2009· 90 cited
Sticky Choices in Unfiltered Choice Sets
Rare & Special e-Zone (The Hong Kong University of Science and Technology)·2008
Ambiguity Aversion and the Established Brand Preference
Rare & Special e-Zone (The Hong Kong University of Science and Technology)·2008
RePEc: Research Papers in Economics·2007Open Access
Journal of Consumer Research·2007· 18 cited
SSRN Electronic Journal·2007· 1 citedOpen Access
Gift versus Coupons: The Differential Effects of Promotional Tools
Rare & Special e-Zone (The Hong Kong University of Science and Technology)·2007
Superfluous Choices and the Persistence of Preference
2006
page 1 of 3Next →

Frequent Co-authors

Luc Wathieu(8), Robin Chark(6), Michel Tuan Pham(4), Amitava Chattopadhyay(3), Bart J. Bronnenberg(3), Amitabh Mungalé(3), Rami Zwick(2), Amnon Rapoport(2), Alison King Chung Lo(2), Alison Jing Xu(2), Frank R. Kardes(2), Vincent Mak(2), Seshan Ramaswami(2), Lyle Brenner(1), Ziv Carmon(1), Klaus Wertenbroch(1), Aimée Drolet(1), John T. Gourville(1), Nathan Novemsky(1), Rebecca K. Ratner(1)