Rutgers, The State University of New Jersey — United States
Decision Sciences · Social Sciences
3h-index40citations4works0.02yr avg
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Research Topics
Decision-Making and Behavioral Economics(2), Multi-Criteria Decision Making(1), Auditing, Earnings Management, Governance(1), Consumer Behavior in Brand Consumption and Identification(1), Social and Intergroup Psychology(1)
Publications4 total
Marketing Letters·2001· 12 cited
Organizational Behavior and Human Decision Processes·1999· 20 cited
A Judgment Reconstruction Perspective of Post-challenge Brand Evaluations
Rare & Special e-Zone (The Hong Kong University of Science and Technology)·1997
Psychometrika·1997· 8 cited
Frequent Co-authors
A. V. Muthukrishnan(3), Michel Tuan Pham(3), J. Wesley Hutchinson(1)