Mohanbir Sawhney

Business, Management and Accounting · Social Sciences

28h-index7.3kcitations202works0.12yr avg
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Research Topics

Business Strategy and Innovation(29), Innovation and Knowledge Management(16), Big Data and Business Intelligence(16), Digital Platforms and Economics(13), Digital Marketing and Social Media(12)

Publications202 total

VidMorph: Pricing Strategy for a SaaS Product
Kellogg School of Management Cases·2025
Xbox Game Pass: Business Model Optimization and Transformation
Kellogg School of Management eBooks·2025
LEGO: Fostering Brand Love Through Customer Communities
Kellogg School of Management eBooks·2025
Saama Technologies: Growth Through a Focused Vertical Market Strategy
Kellogg School of Management eBooks·2025
Tesla: Branding Strategies for New Products
Kellogg School of Management eBooks·2025
Microsoft Teams versus Zoom: Challenging the Challenger
Kellogg School of Management eBooks·2025
VidMorph: Pricing Strategy for a SaaS Product
Kellogg School of Management eBooks·2025
RideOn: Developing Product Discovery Hypotheses
Kellogg School of Management eBooks·2025
ContractIQ: Organic Growth Strategies for a Startup Firm
Kellogg School of Management eBooks·2025
Serenique in Online Mental Health Counseling: Build, Buy, or Partner?
Kellogg School of Management Cases·2024
OpenAI: Creating the Product Roadmap for ChatGPT
Kellogg School of Management Cases·2024· 1 cited
Viacom18: Creating a Sustainable Video Streaming (OTT) Business in India
Kellogg School of Management Cases·2024
Saama Technologies: Growth Through a Focused Vertical Market Strategy
Kellogg School of Management Cases·2024
Microsoft Teams versus Zoom: Challenging the Challenger
Kellogg School of Management Cases·2024
OpenAI: Creating the Product Roadmap for ChatGPT
Kellogg School of Management eBooks·2024
Serenique in Online Mental Health Counseling: Build, Buy, or Partner?
Kellogg School of Management eBooks·2024
Tata Group and Air India: Optimizing Brands, Routes, and Operations in the Airline Portfolio
Kellogg School of Management eBooks·2024
Xbox Game Pass: Business Model Optimization and Transformation
Kellogg School of Management Cases·2023
Tata Group and Air India: Optimizing Brands, Routes, and Operations in the Airline Portfolio
Kellogg School of Management Cases·2023
Tapping into a Digital Brain: AI-Powered Talent Management at Infosys
Kellogg School of Management Cases·2022
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Frequent Co-authors

Satish Nambisan(7), Emanuela Prandelli(6), Gianmario Verona(5), Robert C. Wolcott(3), Jehoshua Eliashberg(3), Jiyao Chen(3), Pallavi Goodman(3), Iñigo Arroniz(2), Richard M. Walker(2), Anthony Paoni(2), Stuart S. Kaplan(1), Sridhar Balasubramanian(1), Vish Krishnan(1), Sachin Gupta(1), Dipak C. Jain(1), Jedid‐Jah Jonker(1), Berend Wierenga(1), Kamalini Ramdas(1), Steven N. Kaplan(1), Philip Kotler(1)