Lawrence L. Garber

University of North Carolina at Chapel Hill — United States

Psychology · Social Sciences

15h-index909citations35works0.02yr avg
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Research Topics

Color perception and design(9), Consumer Behavior in Brand Consumption and Identification(8), Organic Food and Agriculture(7), Multisensory perception and integration(6), Consumer Packaging Perceptions and Trends(5)

Publications35 total

Gender differences in learning preferences among participants of serious business games
UNC Libraries·2025Open Access
The Organic Food Perceptions and Motivations of Indian Millennials
2024
Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials
Food Quality and Preference·2021· 55 cited
The IMC mixes that trucking managers use
Journal of Business and Industrial Marketing·2020· 2 cited
Exploration of the organic food-related consumer behaviour in emerging and developed economies: the case of India and the US
International Journal of Management Practice·2020· 3 cited
Organic Food Perceptions of Indian Millennials, and the Growth of the Indian Organic Food Industry
2020· 3 cited
Exploration of the organic food-related consumer behaviour in emerging and developed economies: the case of India and the US
International Journal of Management Practice·2020· 1 cited
Qualitative Insights into Organic Food: Perceptions of Indian and U.S. Consumers: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2020· 1 cited
Organic Food Perceptions of Indian Millennials, and the Growth of the Indian Organic Food Industry
2019· 1 cited
Contributors
Elsevier eBooks·2019
Packaging in context
Elsevier eBooks·2019
HYPOTHESES OF EQUIVALENCE AND THEIR TESTING
The Journal of Marketing Theory and Practice·2018· 1 cited
Constituting, testing and validating the gender learner profiles of serious game participants
The International Journal of Management Education·2018· 7 cited
Gender differences in learning preferences among participants of serious business games
The International Journal of Management Education·2017· 37 cited
The Effects of Analogous Food Color on Perceived Flavor: A Factorial Investigation
Journal of Food Products Marketing·2016· 11 cited
The Effects of Food Color on Perceived Flavor: A Factorial Investigation in India
Journal of Food Products Marketing·2015· 22 cited
The Association between Learning and Learning Style in Instructional Marketing Games
Marketing Education Review·2012· 17 cited
Determinants of Consumer Attitudes toward Brand Extensions: An Experimental Study
2011· 10 cited
The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design
The Journal of Marketing Theory and Practice·2009· 32 cited
The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design
Advertising & Society Review·2009· 12 cited
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Frequent Co-authors

Eva M. Hyatt(25), Ünal Ö. Boya(14), Lubna Nafees(9), Neel Das(7), Richard G. Starr(4), Michael J. Dotson(3), Raymond R. Burke(2), Christina Bodin Danielsson(2), Armand V. Cardello(2), Herbert L. Meiselman(2), Jan G. Muscarella(1), Paul N. Bloom(1), Jennifer L. Spiker(1), Babs Ausherman(1), Miles Macleod(1), Todd Chambers(1), J. Morgan Jones(1), Shobha G. Iyer(1), Bibek Banerjee(1), Kacy Kim(1)