Ünal Ö. Boya

Business, Management and Accounting · Social Sciences

11h-index440citations29works0.52yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Management and Marketing Education(6), Customer Service Quality and Loyalty(5), Color perception and design(5), Innovations in Educational Methods(4)

Publications29 total

International Review on Public and Nonprofit Marketing·2024· 1 cited
Elsevier eBooks·2019
Elsevier eBooks·2019
The Journal of Marketing Theory and Practice·2018· 1 cited
The International Journal of Management Education·2018· 7 cited
The International Journal of Management Education·2017· 37 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
International Journal of Consumer Studies·2014· 58 cited
Journal of Targeting Measurement and Analysis for Marketing·2012· 62 citedOpen Access
Journal of Food Products Marketing·2008· 22 cited
Elsevier eBooks·2008
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Frequent Co-authors

Eva M. Hyatt(16), Lawrence L. Garber(14), Michael J. Dotson(3), Neel Das(3), John S. Hill(3), Robert A. Robicheaux(3), Lubna Nafees(2), Guntalee Wechasara(2), William H. Motes(2), Christina Bodin Danielsson(2), Armand V. Cardello(2), Herbert L. Meiselman(2), Gene Brown(1), Neil J. Humphreys(1), Robert E. Widing(1), Babs Ausherman(1), Richard R. Still(1), Lawrence L. Garber suffix Jr. suffix(1), Anindita Das(1), Arthur W. Allaway(1)