Richard G. Starr

University of AucklandNew Zealand

Business, Management and Accounting · Social Sciences

12h-index673citations20works0.52yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(4), Digital Marketing and Social Media(3), Diverse Aspects of Tourism Research(2), Sustainability and Climate Change Governance(2), Customer Service Quality and Loyalty(2)

Publications20 total

Research in Hospitality Management·2025· 2 citedOpen Access
Industrial Marketing Management·2021· 24 citedOpen Access
Journal of Product & Brand Management·2019· 29 cited
Improved IPN error box for GRB 190129B.
GCN·2019
Journal of Brand Management·2016· 18 cited
The Certification of Authenticity: Effects on product perception
ResearchSPAce (Bath Spa University)·2011· 8 cited
Qualitative Market Research An International Journal·2007· 14 cited
Food Quality and Preference·2002· 23 cited
Food Quality and Preference·2002· 145 cited
Journal of Food Products Marketing·2001· 76 cited
The Journal of Marketing Theory and Practice·2000· 224 cited
European Journal of Marketing·1998· 11 cited
Marketing Letters·1994· 15 cited
Use This Marketing Strategy to Turn Surplus Property into Gold.
˜The œAmerican school board journal·1982

Frequent Co-authors

Lawrence L. Garber(4), Eva M. Hyatt(4), Claire Beach(4), Michelle Sitong Chen(4), Mike Lee(4), Varqa Shamsi Bahar(3), Suvi Nenonen(3), Roderick J. Brodie(3), Bradley P. Evans(1), Andrew Qiang Zhu(1), Catherine Frethey‐Bentham(1), Paul N. Bloom(1), Karen V. Fernandez(1), Peter J. Danaher(1), K. Hurley(1), И. Г. Митрофанов(1), D. Golovin(1), M. L. Litvak(1), А. Б. Санин(1), D. Svinkin(1)