Business, Management and Accounting · Social Sciences
5h-index164citations25works0.02yr avg
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Research Topics
Consumer Market Behavior and Pricing(9), Consumer Behavior in Brand Consumption and Identification(6), Merger and Competition Analysis(4), Digital Platforms and Economics(4), Customer Service Quality and Loyalty(3)
Publications25 total
SSRN Electronic Journal·2016Open Access
Journal of Entrepreneurship and Innovation in Emerging Economies·2015Open Access
Asia Pacific Journal of Marketing and Logistics·2012· 34 cited
Determinants of Consumer Attitudes toward Brand Extensions: An Experimental Study
2011· 10 cited
An Eye for an Eye: Impact of Sequelization and Comparison in Advertisements on Consumer's Perception of Brands
RePEc: Research Papers in Economics·2010
Advances in applied microeconomics·2004· 1 cited
Marketing Science·2003· 69 cited
Journal of International Consumer Marketing·2003· 30 cited
Research Note Advertising Competition Under Consumer Inertia
2003
Retail Sales Data: The Hidden Treasure
RePEc: Research Papers in Economics·2001
Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product
2001
Vikalpa The Journal for Decision Makers·2000· 12 citedOpen Access
uO Research (University of Ottawa)·2000Open Access
FoodWorld (D): Design of MIS
2000
Vikalpa The Journal for Decision Makers·2000· 5 cited
FoodWorld (C): The Road Ahead
1999· 2 cited
Ashima Attires: Case-Writing Project
1999
Jasmine: A Case Study
1999
FoodWorld (A): Market Entry Strategy
1999
Brand Specific Associations and Consumer Involvement in the Evaluation of Brand Extensions
RePEc: Research Papers in Economics·1998
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Frequent Co-authors
Abraham Koshy(5), Subir Bandyopadhyay(4), G. Raghuram(4), Arindam Banerjee(2), G. Raghuram(2), Patrali Chakrabarty(2), Shobha Ganapathy(2), Dheeraj Awasthy(1), Shobha G. Iyer(1), Lawrence L. Garber(1), Narayan Rangaraj(1), Dan Kovenock(1), Yukiko Hirao(1), Gaurav Bhatt(1), Aditya Jain(1), Achin Gupta(1), Anurag Parikh(1), Abraham Koshy(1), Jay Mitra(1)