Business, Management and Accounting · Social Sciences
1h-index1citations4works0.02yr avg
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Research Topics
Consumer Market Behavior and Pricing(2), Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Olfactory and Sensory Function Studies(1), Merger and Competition Analysis(1)
Publications4 total
European Journal of Marketing·2025
SSRN Electronic Journal·2016Open Access
SSRN Electronic Journal·2016· 1 citedOpen Access
An Eye for an Eye: Impact of Sequelization and Comparison in Advertisements on Consumer's Perception of Brands
RePEc: Research Papers in Economics·2010
Frequent Co-authors
Bibek Banerjee(2), Ashish S. Galande(1), Prakash Satyavageeswaran(1), Rajesh Nanarpuzha(1), Frank Mathmann(1)