J. Morgan Jones

Business, Management and Accounting · Social Sciences

13h-index617citations35works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(12), Innovation Diffusion and Forecasting(9), Economics of Agriculture and Food Markets(4), Economic and Environmental Valuation(3), Decision-Making and Behavioral Economics(2)

Publications35 total

BRAND CHOICE BEHAVIOR
2016
The New Testament in modern education
Bulletin of Miscellaneous Information (Royal Gardens Kew)·2010
The Calvinistic Methodist Fathers of Wales
2010
Commercial prospects for livestock auction markets.
2009
The role of package color in consumer purchase consideration and choise
Marketing Science Institute eBooks·2000· 12 cited
A comment on “Classifying early product life cycle forms via a diffusion model: Problems and prospects” by Balasubramanian and Ghosh
International Journal of Research in Marketing·1992· 2 cited
Incorporating distribution into new product diffusion models
International Journal of Research in Marketing·1991· 128 cited
The role of distribution in the diffusion of new durable consumer products
Marketing Science Institute eBooks·1990· 16 cited
Analysis of Feeder Pig Auction Price Differentials
North Central Journal of Agricultural Economics·1989Open Access
Analysis of Feeder Pig Auction Price Differentials
Applied Economic Perspectives and Policy·1989· 7 cited
Removing Heterogeneity Bias from Logit Model Estimation
Marketing Science·1988· 92 cited
Marketing Analysis and Decision Making: Text and Cases with Lotus 1-2-3
Journal of Marketing Research·1988· 4 cited
Book Review: Marketing Analysis and Decision Making: Text and Cases with Lotus 1-2-3
Journal of Marketing Research·1988
Factors affecting feeder pig auction price differentials
Kansas Agricultural Experiment Station Research Reports·1988Open Access
Decision analysis using spreadsheets
European Journal of Operational Research·1986· 18 cited
An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior
Journal of Marketing·1982· 27 cited
Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study
Journal of Marketing Research·1980· 45 cited
Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study
Journal of Marketing Research·1980· 84 cited
Introduction to Decision Theory.
Journal of the American Statistical Association·1980· 1 cited
A Dual-Effects Model of Brand Choice
Lecture notes in economics and mathematical systems·1976· 14 cited
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Frequent Co-authors

Fred S. Zufryden(3), Ted C. Schroeder(3), David A. Nichols(3), David A. Aaker(2), A. W. Ashby(2), Christopher J. Ritz(1), Jane Talmage Landwehr(1), James R. Bettman(1), Charlotte H. Mason(1), Lawrence L. Garber(1), Raymond R. Burke(1), Darral G. Clarke(1), Robert L. Winkler(1), Ik‐Whan G. Kwon(1), William F. Morgan(1), John Aaron(1), Jeremiah Jones(1), R. Harding Wynne(1)