Leonard M. Lodish

University of Pennsylvania — United States

Business, Management and Accounting · Social Sciences

33h-index4.7kcitations92works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(40), Consumer Retail Behavior Studies(15), Consumer Behavior in Brand Consumption and Identification(12), Big Data and Business Intelligence(10), Innovation Diffusion and Forecasting(9)

Publications92 total

Correction to: Wharton Marketing: Where Academia Meets Practice
Customer Needs and Solutions·2021Open Access
Wharton Marketing: Where Academia Meets Practice
Customer Needs and Solutions·2021
An Integrated Procedure to Pretest and Select Advertising Campaigns for TV
Customer Needs and Solutions·2016· 2 cited
Assigning Salesmen to Accounts to Maximize
2016
A Dynamic Sales Call Policy Model
DSpace@MIT (Massachusetts Institute of Technology)·2015· 8 citedOpen Access
What Matters Most in Internet Retailing
ScholarlyCommons (University of Pennsylvania)·2012· 27 citedOpen Access
Traditional and IS-Enabled Customer Acquisition on the Internet
Management Science·2011· 40 cited
MEDIAC, an on-line media selection system
DSpace@MIT (Massachusetts Institute of Technology)·2011· 2 citedOpen Access
MEDIAC: an on-line planning system
DSpace@MIT (Massachusetts Institute of Technology)·2011Open Access
A media selection calculus
DSpace@MIT (Massachusetts Institute of Technology)·2011· 4 citedOpen Access
<b>Commentary</b>—When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness
Marketing Science·2011· 4 cited
When Does Expensive Food Taste Better? Top-Down and Bottom-Up Processing in Price-Quality Inferences
ACR North American Advances·2011
Brands ブランディング近視眼 (Feature Articles 戦略の技術)
Diamondハーバード・ビジネス・レビュー·2010
Sales force modeling: State of the field and research agenda
Marketing Letters·2010· 78 cited
An Update of Real-World TV Advertising Tests
Journal of Advertising Research·2009· 18 cited
If brands are built over years, why are they managed over quarters?
PubMed·2007· 79 cited
売上データに頼った販売戦略の罠 ブランディング近視眼 (Feature Articles グレート・カンパニー--長期志向の経営)
Diamondハーバード・ビジネス・レビュー·2007
An Analysis of Real World TV Advertising Tests: A 15-Year Update
Journal of Advertising Research·2007· 91 cited
Another Reason Academics and Practitioners Should Communicate More
Journal of Marketing Research·2007· 11 cited
Si las marcas se construyen durante años, ¿por qué se gestionan trimestralmente?
Harvard business review·2007
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Frequent Co-authors

Magid M. Abraham(5), John D. C. Little(4), Jeanne Livelsberger(3), Beth Lubetkin(3), Bruce Richardson(3), Mary Ellen Stevens(3), Bari A. Harlam(3), Peter S. Fader(3), Stuart Kalmenson(2), Erin Anderson(2), Barton A. Weitz(2), Ye Hu(2), Abba Μ. Krieger(2), Richard R. Batsell(2), Jeonghye Choi(2), David Bell(2), Edward J. Fox(1), Alan L. Montgomery(1), Raymond R. Burke(1), Barbara E. Kahn(1)