Yoonju Han

Ewha Womans University — South Korea

Decision Sciences · Social Sciences

3h-index38citations7works1.02yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Technology Adoption and User Behaviour(3), Consumer Market Behavior and Pricing(3), Consumer Retail Behavior Studies(2), Impact of AI and Big Data on Business and Society(2), Consumer Behavior in Brand Consumption and Identification(1)

Publications7 total

Not all sales bumps are created equal: Examining the sales bump decomposition of different types of price promotions
Journal of Retailing·2025
The Impact of Conversational AI on Consumer Purchase Intent
Journal of Channel and Retailing·2025Open Access
The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns
ASIA MARKETING JOURNAL·2024· 3 citedOpen Access
Impact of different types of in-store displays on consumer purchase behavior
Journal of Retailing·2021· 30 cited
The Effects of COVID-19 on Mobile App Usage
SSRN Electronic Journal·2020· 3 citedOpen Access
Exchange and Refund of Complementary Products
Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University)·2015Open Access
Exchange and refund of complementary products
Marketing Letters·2015· 2 cited

Frequent Co-authors

Sandeep R. Chandukala(4), Jeong Eun Park(2), Hai Che(2), Shibo Li(1), Elisa Legros(1), Mengzhou Zhuang(1), Eric Fang(1), Rebecca Wang(1), Ernst C. Osinga(1), Jaehwan Kim(1), Ye Siyan(1)