Eric Fang

National Taiwan University — Taiwan

Business, Management and Accounting · Social Sciences

35h-index6.3kcitations74works3.72yr avg
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Research Topics

Innovation and Knowledge Management(20), Digital Marketing and Social Media(17), Customer Service Quality and Loyalty(11), Technology Adoption and User Behaviour(9), Consumer Market Behavior and Pricing(7)

Publications73 total

Effects of switching from channel-specific pricing to uniform pricing in omnichannel retail: Evidence from a quasi-experiment
Journal of the Academy of Marketing Science·2025· 2 citedOpen Access
To shine or not to shine: Startup success prediction by exploiting technological and venture-capital-related features
Information & Management·2025· 2 cited
Multichannel Effects of Mobile In-Feed Advertising
Journal of Marketing·2025· 1 cited
Identification of Potent, Broad-Spectrum Coronavirus Main Protease Inhibitors for Pandemic Preparedness
Journal of Medicinal Chemistry·2024· 12 citedOpen Access
Product personalization and brand retailer performance: The critical role of brand retailer‐upstream supplier control
Journal of Operations Management·2024· 2 citedOpen Access
Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing
Production and Operations Management·2024· 3 cited
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
Journal of Marketing·2023· 47 cited
An Activity-Based Oxaziridine Platform for Identifying and Developing Covalent Ligands for Functional Allosteric Methionine Sites: Redox-Dependent Inhibition of Cyclin-Dependent Kinase 4
Journal of the American Chemical Society·2022· 35 citedOpen Access
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
Journal of Marketing·2022· 25 cited
An Activity-Based Oxaziridine Platform for Identifying and Developing Covalent Ligands for Functional Allosteric Methionine Sites: Redox-Dependent Inhibition of Cyclin-Dependent Kinase 4
2022· 2 citedOpen Access
Discovery and Preclinical Pharmacology of INE963, a Potent and Fast-Acting Blood-Stage Antimalarial with a High Barrier to Resistance and Potential for Single-Dose Cures in Uncomplicated Malaria
Journal of Medicinal Chemistry·2022· 30 citedOpen Access
The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms
Information Systems Research·2021· 15 cited
More Is Not Necessarily Better: An Absorptive Capacity Perspective on Network Effects in Open Source Software Development Communities
MIS Quarterly·2020· 33 cited
Targeting the trypanosome kinetochore with CLK1 protein kinase inhibitors
Nature Microbiology·2020· 70 citedOpen Access
How Does Omnichannel Marketing Enable Businesses to Cope with COVID-19? Evidence from a Large-Scale Field Experiment
SSRN Electronic Journal·2020· 6 citedOpen Access
The Effects of COVID-19 on Mobile App Usage
SSRN Electronic Journal·2020· 3 citedOpen Access
Discovery and optimization of novel pyridines as highly potent and selective glycogen synthase kinase 3 inhibitors
Bioorganic & Medicinal Chemistry Letters·2019· 13 cited
Discovery and Optimization of Novel Pyridines as Highly Potent and Selective Glycogen Synthase Kinase 3 Inhibitors
2019Open Access
Discovery and Optimization of Novel Pyridines as Highly Potent and Selective Glycogen Synthase Kinase 3 Inhibitors
2019Open Access
New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments
Journal of the Academy of Marketing Science·2019· 51 citedOpen Access
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Frequent Co-authors

Robert W. Palmatier(13), Kenneth R. Evans(4), Shaoming Zou(4), Jongkuk Lee(4), Thierry T. Diagana(4), Minxue Huang(3), Zhi Yang(3), Yen‐Liang Chen(3), Xiaoling Li(3), Mengzhou Zhuang(3), Keith Pfister(3), Savithri Ramurthy(3), Wei Shu(3), Sharadha Subramanian(3), Dirksen E. Bussiere(3), Jan‐Benedict E.M. Steenkamp(2), Tanya Tang(2), Claudia A Rubio(2), Benjamin Weisburd(2), Matthew Holderfield(2)