Jeong Eun Park

Business, Management and Accounting · Social Sciences

8h-index852citations59works1.02yr avg
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Research Topics

Customer Service Quality and Loyalty(19), Technology Adoption and User Behaviour(13), Consumer Perception and Purchasing Behavior(9), Digital Marketing and Social Media(6), Innovation and Knowledge Management(5)

Publications59 total

The Effect of Ambiguity on Sales Performance, Job Satisfaction, and Turnover Intention of Financial Company Salespeople : Focusing on the Mediating Effect of Adaptive Selling Behavior Moderated by Self-Efficacy
Journal of Marketing Management Research·2025
The Impact of Conversational AI on Consumer Purchase Intent
Journal of Channel and Retailing·2025Open Access
The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns
ASIA MARKETING JOURNAL·2024· 3 citedOpen Access
The Effect of B2B Salesperson’s Orientation on Sales Performance: The Moderating Effect of Career
Korean Journal of Marketing·2024
The Effects of Consumers' Perception of Omni Channel on the Attractiveness of Channel and Continuous Use Intention
Journal of Channel and Retailing·2024· 2 citedOpen Access
A Study on the Analysis of Status and Distribution Characteristics of Development Behavior Permit - A case study on Cheonan city -
Korea Real Estate Society·2022
The Influences of Internalized Shame on Social Interaction Anxiety: the mediating effects of Ambivalence over Emotional Expressiveness and Perception of Social Support
Korean Association For Learner-Centered Curriculum And Instruction·2021
우리나라 영업사원의 관계 유형과 신뢰가 영업사원의 성과에 미치는 영향에 관한 실증 분석
2020
An Empirical Study of Determinants and the Types of Relationships of Korean Salespersons : Focusing on Fomal and Informal Relationships
Journal of Marketing Management Research·2020
4차 산업혁명 시대의 공기업의 공유가치창출 전략: 수자원공사 사례를 중심으로
2020
An Empirical Study of the Effects of Korean Salesperson Relationship Types and Trust on Performance
Journal of New Industry and Business·2020Open Access
Where does the Disengaged Strategy Process Come From? A Case of a Korean Research Institution
Korean Academy of Management·2019
전략과정에서의 이탈 현상은 어디에서 비롯되는가? 한국웰빙연구원의 조직개편 사례
2019
스포츠 스폰서십 개념 정립에 관한 정성적 연구
2018
모바일 거래 환경에서 지각된 관계혜택이 지속적 이용의도에 미치는 영향 : 모바일 거래 능숙도의 조절효과
2018
The Study on the Effect of Relational Benefits on Satisfaction, trust and Intention to use in Mobile Commerce : Focusing on the Moderating Effect of Mobile Transaction Proficiency
Journal of Channel and Retailing·2018· 1 citedOpen Access
미용서비스업의 인적자원관리, 지식공유가 이직의도에 미치는 영향
2017
The Role of Buyer Trust in Outsourced CRM: Its Influence on Organizational Learning and Performance
Journal of Business-to-Business Marketing·2017· 27 cited
A Study on the Male Hair Design Based on Natural Disaster
JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE·2017
영업사원의 보상체계에 관한 정성적 연구: 보상에 대한 수혜자의 기대를 중심으로
2016
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Frequent Co-authors

Sungho Lee(6), Kwang Ho Jeon(3), Seoil Chaiy(2), George D. Deitz(2), Alan J. Dubinsky(2), Robert M. Morgan(2), Hyun Jung Lee(2), Jae Hyun Pae(2), Seon Mi Jung(2), Park Mi Yeong(2), Joonyep Park(2), SeokSoonPark(2), Ji Se Yun(2), Woojung Chang(1), Sungmin Ryu(1), Soonhong Min(1), Juyoung Kim(1), Hyunju Lee(1), Molan Kim(1), Michele D. Bunn(1)