George D. Deitz

University of Alabama at Birmingham — United States

Business, Management and Accounting · Social Sciences

25h-index1.8kcitations58works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(24), Consumer Behavior in Brand Consumption and Identification(21), Consumer Retail Behavior Studies(11), Digital Marketing and Social Media(8), Quality and Supply Management(6)

Publications58 total

Salesperson motivation, compensation, training and deployment within the sales ecosystem
European Journal of Marketing·2023· 5 cited
Taking the measure of net promoter score: An assessment of construct and predictive validity
International Journal of Market Research·2023· 5 cited
Masterful scholarly competences and the development of impactful B2B marketing theory: Contributions of Dr. Shelby D. Hunt
Industrial Marketing Management·2023· 3 cited
Examining Spillover Effects of NHTSA Safety Investigation Announcements on Automotive Suppliers’ Shareholder Wealth: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
Parents' perceptions of the sensitivity of their children's personal information and willingness to share with social media marketers: Implications for sharenting
Journal of Consumer Affairs·2022· 12 cited
THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS
Marketing Education Review·2021· 6 cited
How store managers’ employee climate perceptions affect frontline employee, customer and store performance outcomes: an examination in the small-store setting
European Journal of Marketing·2021· 6 cited
Influence of supply chain technology responsiveness on supply chain and market performance
The Journal of Marketing Theory and Practice·2021· 7 cited
Mandated assimilation of supply chain management systems and the role of channel governance mechanisms
Journal of Decision System·2020· 3 cited
The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence
Journal of Retailing·2020· 51 cited
A customer-focused approach to improve celebrity endorser effectiveness
Journal of Business Research·2019· 78 citedOpen Access
The Impact of Workplace Mentors on the Moral Disengagement of Business Student Protégés
Organizational Behavior Teaching Review·2019· 10 cited
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Journal of Business Research·2019· 57 cited
Sales promotions for preorder products: The role of time‐of‐release
Psychology and Marketing·2019· 23 cited
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
Journal of the Academy of Marketing Science·2019· 70 cited
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
International Journal of Advertising·2019· 35 cited
DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHIPS: EVIDENCE FROM SPONSORSHIP INTERORGANIZATIONAL RELATIONSHIP FORMATION AND MAINTENANCE ON FIRM STOCK RETURNS
The Journal of Marketing Theory and Practice·2018· 4 cited
The effects of organizational and personal resources on stress, engagement, and job outcomes
International Journal of Hospitality Management·2018· 173 cited
The role of internal audit and user training in information security policy compliance
Managerial Auditing Journal·2018· 50 cited
The face of contagion: consumer response to service failure depiction in online reviews
European Journal of Marketing·2018· 53 cited
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Frequent Co-authors

J. D. L. Hansen(11), Marla Royne Stafford(9), Emin Babakus(7), Subhash Jha(6), Alexa K. Fox(6), Uğur Yavaş(5), R. Glenn Richey(5), Robert M. Morgan(5), Mert Tokman(4), Susan D. Myers(4), Robert D. Evans(3), Joseph D. Fox(3), Susan W. Myers(2), Parker J. Woodroof(2), Katharine Howie(2), Lauren Skinner Beitelspacher(2), Daniel L. Sherrell(2), Osman M. Karatepe(1), Louis Marino(1), K. Mark Weaver(1)