Babson College — United States
Business, Management and Accounting · Social Sciences
15h-index2.1kcitations39works0.52yr avg
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Research Topics
Customer Service Quality and Loyalty(18), Consumer Behavior in Brand Consumption and Identification(11), Consumer Retail Behavior Studies(6), Service and Product Innovation(5), Technology Adoption and User Behaviour(4)
Publications39 total
Business Horizons·2024· 1 cited
Industrial Marketing Management·2023· 19 cited
Communications of the Association for Information Systems·2021· 3 citedOpen Access
Journal of Retailing·2020· 196 citedOpen Access
Entrepreneurship Education and Pedagogy·2020· 26 cited
European Journal of Marketing·2020· 11 citedOpen Access
Business Horizons·2020· 14 cited
Edward Elgar Publishing eBooks·2020· 7 cited
SSRN Electronic Journal·2020· 15 citedOpen Access
International Marketing Review·2019· 10 cited
Journal of Marketing·2018· 170 cited
Journal of Marketing Education·2018· 5 citedOpen Access
Journal of Marketing Education·2018· 8 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2018· 2 cited
Journal of the Academy of Marketing Science·2017· 26 cited
Journal of Business Research·2017· 48 cited
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Frequent Co-authors
Dhruv Grewal(7), Adam Rapp(6), Mert Tokman(5), Thomas L. Baker(4), R. Glenn Richey(4), Anne L. Roggeveen(4), Daniel G. Bachrach(3), Yvette Holmes(3), Willy Bolander(3), Niels Schillewaert(2), Gautham Vadakkepatt(2), Karen Page Winterich(2), Walter Zinn(2), John Aloysius(2), Jessica Ginger(2), Julie Reilman(2), Bryan Hochstein(2), J. D. L. Hansen(2), George D. Deitz(2), Adam Rapp(2)