University of Memphis — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Customer Service Quality and Loyalty(14), Consumer Behavior in Brand Consumption and Identification(12), Digital Marketing and Social Media(9), Consumer Retail Behavior Studies(8), Technology Adoption and User Behaviour(7)
Publications43 total
Frequent Co-authors
Mark L. Gillenson(8), Leida Chen(6), Joel E. Collier(4), Nancy M. Ridgway(3), Abhijit Biswas(3), Emin Babakus(3), Joseph F. Hair(3), Alan J. Bush(3), George D. Deitz(3), Peter Bloch(2), Bruce L. Alford(2), Mitch Griffin(2), John E. Cicala(2), Robert P. Bush(2), Alvin C. Burns(2), Nichaya Suntornpithug(2), Daryl McKee(2), Elizabeth J. Wilson(1), Teri Root Shaffer(1), Alisha Horky(1)