Robert P. Bush

Business, Management and Accounting · Social Sciences

12h-index1.3kcitations20works0.02yr avg
OpenAlex↗Google Scholar↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Customer Service Quality and Loyalty(7), Management and Marketing Education(5), Digital Marketing and Social Media(4), Marketing and Advertising Strategies(4)

Publications20 total

Essentials of Marketing Research, 3/E
2018· 1 cited
Picture the Numbers: A Conceptual Illustration of Linking Marginal Reasoning, Marketing Actions, and Pro Forma CVP Analysis With a Spreadsheet Picture
Journal for Advancement of Marketing Education·2009Open Access
Marketing Research: In a Digital Information Environment
DigitalCommons - Kennesaw State University (Kennesaw State University)·2008· 89 cited
Examining the Relationship Marketing, Marketing Productivity Paradigm
Journal of Relationship Marketing·2007· 21 cited
Using CRM to Manage Marketing Productivity
Journal of Relationship Marketing·2007· 1 cited
Leading Community Risk Reduction
2006
Girl power and word‐of‐mouth behavior in the flourishing sports market
Journal of Consumer Marketing·2005· 56 cited
Retail store layout characteristics as a mechanism for enhancing customer relationships in a retail website environment
International Journal of Internet Marketing and Advertising·2004· 1 cited
Marketing Research Within a Changing Information Environment
2003· 573 cited
Marketing Research: A Practical Approach for the New Millennium
Medical Entomology and Zoology·2000· 361 cited
Marketing-Based Strategies for Recruiting Business Students in the Next Century
Marketing Education Review·1995· 30 cited
An Examination of Retail Dental Practices versus Private Dental Practices Using an Importance-Performance Analysis
Health Marketing Quarterly·1994· 25 cited
Beyond response
Journal of Direct Marketing·1993· 2 cited
Retail versus private dental practices: do the patients differ?
PubMed·1992· 21 cited
Assessing direct response service advertising on television
Journal of Direct Marketing·1991
A content analysis of direct response television advertising
Journal of Direct Marketing·1990· 6 cited
The Use of Importance-Performance Analysis for Improving the Quality of Marketing Education: Interpreting Faculty-Course Evaluations
Journal of Marketing Education·1989· 62 cited
The Propensity of College Students to Modify Course Expectations and its Impact on Course Performance Information
Journal of Marketing Education·1987· 23 cited
SHOULD ADVERTISERS USE NUMBER-BASED COPY IN PRINT ADVERTISEMENTS?
Journal of Consumer Marketing·1986· 13 cited
A Content Analysis of Animation in Television Advertising
Journal of Advertising·1983· 42 cited

Frequent Co-authors

Alan J. Bush(8), Joseph F. Hair(5), David J. Ortinau(5), Philip S. Nitse(4), James H. Underwood(2), Daniel L. Sherrell(2), Jacquelyn L. Twible(1), Victoria D. Bush(1), Paul Clark(1), Bruce D. Keillor(1), Craig A. Martin(1), Mark L. Gillenson(1), Mary Celsi(1), David J. Ortaniu(1), Jim Underwood(1), Will Heath(1), Residential Security Bars(1)