University of South Florida — United States
Business, Management and Accounting · Social Sciences
4h-index410citations5works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(3), Digital Marketing and Social Media(2), Customer Service Quality and Loyalty(1), Ethics in Business and Education(1), Pharmaceutical industry and healthcare(1)
Publications5 total
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Journal of Ambulatory Care Marketing·1991· 4 cited
Journal of Marketing Education·1989· 62 cited
Journal of Marketing Research·1988· 118 cited
Journal of Marketing Research·1988· 225 cited
Frequent Co-authors
Thomas J. Madden(2), Chris T. Allen(2), David J. Ortinau(1), Alan J. Bush(1), Robert P. Bush(1), Rosemary R. Lagace(1), James S. Hensel(1)