Thomas J. Madden

Business, Management and Accounting · Social Sciences

28h-index13.6kcitations61works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(19), Digital Marketing and Social Media(11), Behavioral Health and Interventions(6), Customer Service Quality and Loyalty(5), Cultural Differences and Values(5)

Publications60 total

Humor in advertising : applications of a hierarchy of effects paradigm.
Scholarworks (University of Massachusetts Amherst)·2023· 21 citedOpen Access
LibGuides: U.S. Government Resources: Home
2017
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
International Journal of Research in Marketing·2015· 647 cited
Anthropomorphism and consumer-brand relationships
2015· 11 cited
Marketing Metrics: A Push for Teaching the Value of Marketing as an Asset
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees
Tourism Management·2014· 513 cited
Are today's Millennials splintering into a new generational cohort? Maybe!
Journal of Consumer Behaviour·2013· 149 cited
“If You've Seen One, You've Seen Them All!” Are Young Millennials the Same Worldwide?
Journal of International Consumer Marketing·2013· 72 cited
Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects
Journal of International Marketing·2011· 82 cited
Students’ Evaluation of Teaching: Concerns of Item Diagnosticity
Journal of Marketing Education·2010· 20 cited
Brand Value and Asset Pricing
Quarterly journal of finance and accounting·2008· 41 cited
Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding
Journal of the Academy of Marketing Science·2006· 510 cited
Purchasing processes and characteristics of industrial service buyers in the U.S. and Japan
Journal of World Business·2003· 20 cited
Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Brands
SSRN Electronic Journal·2002· 83 citedOpen Access
Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity
Journal of Marketing Research·2001· 177 cited
Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences
Journal of International Marketing·2000· 595 cited
Toward the Development of a Pursuit Decision Calculus: Pursuit Benefits versus Pursuit Cost
Justice Research and Policy·1999· 5 cited
Consumer Novelty Seeking Scale
PsycTESTS Dataset·1995
Consumer Innovativeness and the Adoption Process
Journal of Consumer Psychology·1995· 460 cited
Consumer Independent Judgment Making Scale
PsycTESTS Dataset·1995
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Frequent Co-authors

William R. Dillon(13), Chris T. Allen(7), Martin S. Roth(6), Icek Ajzen(3), Karen A. Machleit(3), Marc G. Weinberger(3), Kathleen Debevec(3), Murray Joseph Casey(3), Simon Hudson(2), Li Huang(2), Terence A. Shimp(2), Jacquelyn L. Twible(2), Charles D. Schewe(2), William D. Diamond(2), Neil H. Firtle(2), Frank Fehle(2), Susan Fournier(2), Pamela Ellen(1), Kelly Hewett(1), Rupert Hudson(1)