Hong Kong Polytechnic University — Hong Kong
Business, Management and Accounting · Social Sciences
1h-index4citations4works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Decision-Making and Behavioral Economics(1), Religion, Spirituality, and Psychology(1), Experimental Behavioral Economics Studies(1), Motivation and Self-Concept in Sports(1)
Publications4 total
Journal of Applied Psychology·2023· 3 citedOpen Access
Don’T Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations
ACR North American Advances·2020· 1 cited
Doing More For Less: the Easy Addendum Effect in Goal Pursuit
ACR North American Advances·2020
B4. Prestige Is the Truth: Luxury Branding Drives For Fairness Perception of Non-Physical Attribute Based Dynamic Pricing
ACR North American Advances·2018
Frequent Co-authors
Julio Sevilla(3), Mathew S. Isaac(3), Rajesh Bagchi(2), Rajesh Bagchi(1), Cindy Yoonjoung Heo(1)