Seattle University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(29), Decision-Making and Behavioral Economics(16), Customer Service Quality and Loyalty(13), Digital Marketing and Social Media(12), Behavioral Health and Interventions(10)
Publications85 total
Frequent Co-authors
Aaron R. Brough(10), Bobby J. Calder(6), Rebecca Jen-Hui Wang(6), Edward C. Malthouse(5), Robert M. Schindler(5), Julio Sevilla(5), Kent Grayson(3), Ashlee Humphreys(2), Morgan Poor(2), Rajesh Bagchi(2), Carl Obermiller(2), Yantao Wang(2), Edward Yuhang Lai(2), Rajesh Bagchi(2), James E. B. Wilkie(1), Jingjing Ma(1), David Gal(1), Anthony Koschmann(1), Shailendra Pratap Jain(1), Pragya Mathur(1)