Mathew S. Isaac

Seattle UniversityUnited States

Business, Management and Accounting · Social Sciences

15h-index1.5kcitations85works2.12yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(29), Decision-Making and Behavioral Economics(16), Customer Service Quality and Loyalty(13), Digital Marketing and Social Media(12), Behavioral Health and Interventions(10)

Publications85 total

Interdisciplinary Journal of Signage and Wayfinding·2024Open Access
Computers in Human Behavior·2024· 9 cited
Journal of Applied Psychology·2023· 3 citedOpen Access
Journal of Personal Selling and Sales Management·2023Open Access
Journal of Consumer Psychology·2023· 20 citedOpen Access
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Frequent Co-authors

Aaron R. Brough(10), Bobby J. Calder(6), Rebecca Jen-Hui Wang(6), Edward C. Malthouse(5), Robert M. Schindler(5), Julio Sevilla(5), Kent Grayson(3), Ashlee Humphreys(2), Morgan Poor(2), Rajesh Bagchi(2), Carl Obermiller(2), Yantao Wang(2), Edward Yuhang Lai(2), Rajesh Bagchi(2), James E. B. Wilkie(1), Jingjing Ma(1), David Gal(1), Anthony Koschmann(1), Shailendra Pratap Jain(1), Pragya Mathur(1)