Morgan Poor

San Diego State UniversityUnited States

Business, Management and Accounting · Social Sciences

9h-index415citations16works0.02yr avg

Accepting Students?

No reports yet. Know if this professor is taking students?


Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Behavioral Health and Interventions(6), Decision-Making and Behavioral Economics(3), Olfactory and Sensory Function Studies(3), Digital Marketing and Social Media(2)

Publications16 total

Journal of Advertising Research·2018· 35 cited
Journal of Marketing·2013· 104 cited
Journal of Consumer Psychology·2012· 22 cited

Frequent Co-authors

Adam Duhachek(4), Mathew S. Isaac(4), Sean P. Coary(2), Shanker Krishnan(2), Ryan Elder(1), Ann E. Schlosser(1), Lidan Xu(1), Harinarayan Krishnan(1), Stacy Wood(1), Stefanie Robinson(1), Mary G. Roseman(1), Tammy Stephenson(1), Iana A. Castro(1), Gabriel R. Gonzalez(1), Guadalupe X. Ayala(1), Randall K. Minas(1), Alan R. Dennis(1), Valerie Bartelt(1), DaHee Han(1), Nidhi Agrawal(1)